Category: Columns

Why most AI pilots are failing in dealerships

May 7, 2026

How automotive retail executives can get more from their AI vendors Artificial intelligence is no longer theoretical in automotive retail. Chatbots, pricing recommendation engines, content creation, service booking and follow-up automation, the tools are here, and the demos are impressive. …

AI Navigator: by dealers for dealers

May 7, 2026

A new CADA initiative aims to help Canadian dealers navigate AI adoption with insights and real-world lessons from their peers In the February 2026 edition of Canadian auto dealer, one of our columnists Barry Hillier wrote about the AI tsunami …

Building the future

May 7, 2026

Effective ways dealerships can recruit, train, mentor, and retain the next generation of automotive professionals Across the automotive industry, one of the biggest challenges facing dealerships today is attracting younger talent into both sales and service departments.  Many experienced professionals …

The AI trap

May 7, 2026

Why your search for the “easy button” is leading you into a dead end Every dealer principal is feeling both excitement and paralysis about Artificial Intelligence. You’re told you need to be “doing AI,” and you’re just looking for an …

A pivotal couple of weeks

Prime Minister Carney’s auto strategy announcements offered some clarity but left plenty of uncertainty The future of Canada’s automotive industry could well be wrapped up in two announcements made by the Prime Minister a little more than two weeks apart. …

Speed helps you win

April 9, 2026

How automotive retail execs can use AI to win the ops battle For the better part of two decades, the dealership growth playbook has been remarkably consistent: more spend, more traffic, more leads. And to be clear, those things still …