Category: Columns

Celebrating 20 years of writing

Columnist Chuck Seguin hasn’t missed an issue in the magazine’s 20 year history First off, let me congratulate Publisher Niel Hiscox, Senior Editor Todd Phillips, and Linda Nadon, Business Development Manager, on achieving this incredible milestone! With other print-based publications …

Looking under the tech hood

January 22, 2026

CADA’s first-ever CARTS study helps dealers better understand Canada’s auto industry tech landscape. Last fall, at the request of the CADA Industry Relations Committee, the Clarify team set out to learn more about the technology landscape within and across Canada’s …

Enjoying a twenty-year ride

January 22, 2026

A personal look back at 20 years of change in Canada’s auto retail industry Upon discovering that Canadian auto dealer was turning twenty, I felt engaged to recall my own experience with automotive retail in Canada, as much of my …

Don’t give up!

January 22, 2026

Follow these tips to generate more appointments from E-leads Most dealerships struggle to generate appointments from e-leads and give up reaching out to an e-lead prospect after being “ghosted” after several attempts.  Most dealerships do not value e-leads as an …

That was then, this is now

January 22, 2026

Our columnist reflects on the ‘old days’ of selling cars and how things have changed for the better The car business has gone through incredible changes over the past few decades. I started changing oil just over 40 years ago, …

Catch the AI vibe

January 22, 2026

How savvy dealers can build tools fast and speak ‘tech’ with vendors Most dealership software ideas are born on a napkin between an up and a service walk.  Vibe Coding is the caffeine shot that turns those scribbles into reality; …

No customer left behind

November 17, 2025

High dealership turnover can put key customer data at risk In 2024, CADA Workforce Study measured overall dealership turnover rates at 31 per cent. The sales consultant and service advisor roles were the highest for turnover at 33 and 36 per cent, respectively.  I …