Your service advisors play a key role in keeping your business successful. I believe that the service advisor has the most important job in the dealership. If you think about the relationship between the service advisor and the customer, …
B.C.’s auto sector needs a global solution to solve tech shortage British Columbia’s automotive sector is at a turning point. Valued at over $17 billion annually and employing more than 30,000 people, the sector plays a crucial role in our province’s …
Let’s take a look at all the inherent costs of delivering wholesale parts You have a solid wholesale parts program. Great! Your fleet of parts trucks are delivering every day. Wonderful! You think you are financially healthy — but are you? …
Chaos reigns supreme as OEMs try to make sense of the new world order With so much visibility these days on trade and tariffs with respect to the activity of the U.S. President, what has flown somewhat under the radar …
Upgrade opportunities abound but you need a consistent process Before spending more advertising dollars trying to attract new customers, ensure you have solid procedures in place for “Upgrade Opportunities.” Who can you target? Any customers who paid cash; Any finance …
Using social media well can help attract and retain key talent I always tell managers that they are always in HR mode. I tell them how they should always be thinking about how to grow their team and develop existing …
Tighten up your digital processes to improve closing rates and customer experience In my July column, I related my recent experience of buying a new vehicle from start to finish, and the processes that got me down the sales funnel and …
10 traits that the top sales performers consistently exhibit that fuel their success This article would make an excellent sales meeting for any department and with a little work it could make 10 great sales meetings. Someone once said that …
Amid all the chaos and confusion, focus on what is within your control When I began writing the first draft of this article, I immediately focused on the tariff situation and the global geopolitical landscape. Although there’s much material to write …
Auto shows play an integral role in EV awareness and education The adoption of electric vehicles (EVs) by Canadian consumers has not exactly gone as planned. While EVs remain a central focus for the federal and (some) provincial governments, as …
Aggressive ZEV mandates are at odds with what dealers see and feel on the ground. Will governments adapt? As summer winds down, so too does another busy summer season and with-it increased clarity about what will end up being the …
Following a consistent, and challenging interview process will help you find great candidates The importance of having a consistent recruiting, interviewing, hiring, training and ongoing coaching program for your dealership and all departments is critical. It is the stuff …
