What will that new standard mean for cars, dealers and buyers in Canada? We’ve all known it was coming. It’s been a topic of discussion for the past couple of years. But it was always tentative. Now it’s official. The …
“The goal of social media is to turn your customers into a volunteer marketing army.” – Jay Baer, author, The NOW Revolution The most-profitable new customers come from referrals by your existing customers. Your job with social media is to …
With summer break over, MPs roll up their sleeves The daylight hours are getting shorter. The temperature has dropped a few degrees. By the time you read this some leaves will have already turned into bright autumn colours. What was …
Does it really make sense for the industry? I was having a conversation with my brother-in-law a few weeks back and although he knows what I do, he asked me if I would describe myself as working in the automobile …
In this installment of the Canadian auto dealer and Harris/Decima Research project, we asked Canadians about their experiences in the business office with finance and insurance products Whether you call it the business office, F&I (or even still “the box”) …
Internet tracking tools let you keep your message in front of shoppers I often get asked, “How do you retarget” a customer?” A customer interested in your dealership may find your website through a search, or might decide to visit …
Dealers like Mike Carmichael provide more than just transportation to their communities From coast-to-coast, Canada’s auto dealers do an incredible job supporting their communities. Much of that work, however, goes largely unnoticed by the general public and local media. In …
Dealers have moved beyond simple template-driven websites to integrate a host of new tools Even a decade ago, few dealers really paid enough attention to their online presence. It was simply another way to advertise their services, often via a …
The best salespeople always find the right vehicle for their customers Far from pushing options that customers might want, good upselling can go a long way to fostering long-term relationships and securing repeat business. In automotive retailing, as with most …
Canadian International AutoShow celebrates 40th anniversary with charity gala Tom Tonks has seen a lot of changes in the auto show business since he took the reins more than 30 years ago. That was in 1982 when movies like E.T. …
The Motor Dealers Association of Alberta has announced the latest automotive service technician recipients for scholarships provided by the association’s education foundation. They are: Matthew Wheeler at Koch Ford Sales in Athabasca; Sheldon Kote at Ken Sargent GMC Buick in …
The Manitoba Motor Dealers Association (MMDA) has launched a new website that is geared towards providing more information to members and the public. Geoff Sine, MMDA executive director, said the new site provides association staff with more flexibility to control …
