Demographic trends reveal our destiny and the future isn’t as rosy as we might expect Too often lost in the daily national conversation on economic matters is an irresistible force that will define the decades before us: demographics. The lightning …
What do you do when an angry customer wants to speak to your boss? You can’t manage a successful dealership without having customers, and unfortunately, where there are customers, there are also difficult customers. We’ve all had to deal with …
More pressure is needed to curb the texting and driving epidemic Things have changed dramatically since I was a child with respect to what is considered socially taboo “in-vehicle” behaviour. I remember driving to visit my cousins in Meaford, Ont. …
Three ways to maintain credibility and retain your fixed ops customers When we’re making decisions to purchase, no matter how great or small, it’s in our nature to discover and investigate every fact we can. We crave trust and we …
Are you making these marketing mistakes on Facebook? When I meet with dealers and marketers in charge of developing a dealership’s marketing strategy, I ask, “What is your Facebook strategy?” Every single time I am told how they post “status …
Use you digital marketing presence to stand out from the crowd Take a look at the two most prominent companies in our society: Apple and Google. Decades ago, Apple began as a hardware company, spearheading the computer generation we know …
The Canadian auto dealer / Harris Decima Research series continues with a look at the technology consumers want powering their vehicles When it comes to what’s under the hood, gasoline is still king, hybrids are gaining broader acceptance, and headwinds …
An online classified vehicle service can provide convenient networking for dealers In the remarketing business, dealers are always looking at ways to streamline the process, both in terms of time and money. Traditionally, the only way to buy or sell …
A cross-Ontario tour helps keep dealers up to speed on digital marketing trends and tactics The conference room and agenda were both jam packed at the Canadian Digital Dealer II conference held in September in Toronto. The event was …
Action–packed event delivers insightful and thought provoking messages Now in its fourth year, the DrivingSales Executive Summit (DSES) has grown from a small, by invite only event into essentially, a must-attend convention for dealers across North America. As it has …
The National Automobile Dealers’ Association has announced its list of keynote speakers for next year’s Convention and Expo. They include former U.S. Secretary of Defense Robert M. Gates, who will discuss global politics and U.S. foreign policy, as well as …
Google’s ThinkAuto 2012 event offers insights into automotive retailing Many dealers are finding that the very business model on which they built their reputations either no longer applies, or if it does, is becoming barely recognizable. But how do you …
