Sticker shock
NEW ENERGUIDE LABELS ARE EXPECTED TO RAISE A FEW EYEBROWS AMONG CONSUMERS Be prepared to deal with sticker shock when some of your customers get a look at the window stickers on your 2015 model year vehicles. Not because of …
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Measuring feedback
WHY EMBRACING CUSTOMER CONCERNS AND COMPLAINTS IS THE BEST WAY TO STRENGTHEN RELATIONSHIPS AND GROW YOUR BUSINESS Understanding and satisfying the customer’s needs are the highest priority for any business. And getting input from your customers is critical to your …
Golf dreams
SINGER/SONGWRITER BILLY OCEAN IS A BIG FAN OF VOLKSWAGEN’S ORIGINAL HOT HATCH Celebrity: Billy Ocean Profession: Grammy award winning singer/songwriter Vehicle: 2011 Volkswagen Golf GTI Pirelli Grammy award-winning musician Billy Ocean has sold more than 30 million records. The singer-songwriter …
Quality counts
MAKING MORE (AND BETTER) CUSTOMER CONNECTIONS WITH AN INITIAL QUALITY RESPONSE Connecting with customers via email may sound as easy as 1-2-3. Receive a lead, respond with an electronic note and wait for the customer to reach back out with …
Good, bad or ugly?
DAVID ADAMS WEIGHS IN ON THE HOTLY DEBATED CANADA-SOUTH KOREA TRADE DEAL AND THE IMPACT IT COULD ACTUALLY HAVE ON OUR INDUSTRY For some in the automotive industry, the recent conclusion of the Canada-South Korea Free Trade Agreement announced by …
Breaking the stereotype
WHY DEALERSHIPS NEED TO RECRUIT MORE FEMALE STAFF, RETAIN THEM AND BETTER MEET THE NEEDS OF FEMALE CUSTOMERS Based on data from the National Automobile Dealers Association’s second annual report, females represent just 19 per cent of all staff hired …
Budgeting concerns
LESS SCRUTINY ON GOVERNMENT TABLED LEGISLATION COULD HAVE SERIOUS LONG-TERM CONSEQUENCES SAYS MICHAEL HATCH Unless you happen to be a Minister of Finance, it’s hard to get excited about government budgets. With so many layers of government active all around …
Sound decisions
WHY PLAYING APPROPRIATE MUSIC IN YOUR DEALERSHIP CAN HAVE A HUGE IMPACT IN ELEVATING THE CUSTOMER EXPERIENCE During the course of the year, we visit hundreds of auto retail facilities and such excursions naturally mean a good deal of travel …
The empowerment advantage
HOW INVESTING IN YOUR STAFF AND TAKING A BIG PICTURE VIEW OF CUSTOMER SERVICE IS AN EFFECTIVE APPROACH TO ENSURE REPEATABLE, LONG TERM SUCCESS In my line of work, I have the luxury of meeting and working with a number …
The female factor
WHY WOMEN ARE PLAYING AN INCREASINGLY IMPORTANT ROLE IN AUTO RETAILING, NOT ONLY AS CUSTOMERS BUT AS DEALERSHIP STAFF MEMBERS “It’s a man’s world but it wouldn’t be nothing without a woman.” So wrote Betty Jean Newsome for James Brown’s …
Opt-in.ca providing dealers with free CASL consultations
In the run up to the introduction of Canada’s Anti-Spam Legislation (CASL) on July 1, Montreal-based technology company Opt-in.ca is providing dealerships with a free consultation regarding the new legislation. Once in effect, CASL will restrict the use of commercial …
Ground broken on two new Volkswagen dealerships
Groundbreaking ceremonies were recently held for two new Volkswagen dealerships, one in British Columbia and one in Quebec. On May 27, representatives from OpenRoad Auto Group and Volkswagen Canada participated in the groundbreaking ceremony of OpenRoad Volkswagen on Lougheed Highway …
