Actor John Paul Tremblay has had an obsession with cars and speed since he was a child Celebrity: John Paul or “JP” Tremblay Profession: Actor, Writer, and Producer Vehicle: 1967 Camaro RS, 2005 Porsche 911 Turbo and 2010 Porsche Cayenne …
In recent conversations with our dealers, we’re hearing that 2014 was an action-packed year, with sales and opportunities growing at record pace. The new year looks just as promising, with more than 1.8 million vehicles forecasted to move from your …
In order to bring a level of festivity to this issue, we will turn our attention to the Chinese New Year. How does Chinese New Year relate to facilities? As it is typical, this column strives to introduce facility-centric ideas …
Why trust and not price is the key to not only earning our customers’ business but also retaining it Is Ivan Pavlov alive and well and working in your dealership? Pavlov, if you remember, was a Nobel Prize winning Russian …
The end of the year lends itself to reflection and taking stock of where things sit. So what has been happening to the auto retail sector? As we enter the New Year I normally use the January article to predict …
Automakers need to keep a close eye on environmental regulations At the time of writing this piece, it was unclear exactly what kind of a motor vehicle sales record Canada was going to set in 2014, only that it was …
Canada’s current tax system is a direct result of our desire for democracy and deductions The federal government has finally moved into a surplus position after years of recession-induced (and stimulus-increased) deficits. Thus it has been able to fulfill some …
Vehicles can do much more, but can drivers? Would you knowingly sell a customer an unsafe vehicle? Even if he or she demanded it? Of course not. And yet, we as an industry are selling cars and trucks every day …
Paint protection services and sales are going through the roof in Canada. But these products have the potential to become even bigger Thanks to technological innovations, dealers are now able to provide consumers with more options to protect their vehicles. …
One Big Broadcast is helping dealers reach new levels of trust and engagement online They’re doing it on the web. Buyers are shopping for cars, choosing models and specs, figuring out payments and then, looking for a dealership to buy …
Your dealership’s good reputation can be lost in the blink of an eye when customers get vocal on social media Social spaces are a voice and a contact point for your dealership business, so it’s only natural that your customers …
A look at key strategies that can build relationships, develop trust and help your staff sell more cars “Automotive Salesperson” as a title has not changed, but the way in which car sales professionals approach their role certainly must. The …
