WHILE CUSTOMERS LOOK TO SERVICING THEIR VEHICLES AT YOUR DEALERSHIP, SPRING IS A GOOD TIME TO TAKE PREVENTATIVE MEASURES WHEN IT COMES TO LEGALLY PROTECTING THE BUSINESS TOO As the weather starts to warm up, for many of us, thoughts …
PAST AND PRESENT CONVERGE AT OUR DEALER’S ANNUAL INDUSTRY CONVENTION Bill Tanner, our fictional dealer in 2030, attends the annual big industry convention, where he connects with new technology, reunites with old friends and discovers why he loves being in …
FRANK SERPA HAS TAKEN HIS OWN PATH WHEN IT COMES TO AUTO RETAILING, ONE THAT’S ENABLED POSSIBILITIES HE ONCE ONLY DREAMED ABOUT When you spend a lot of time visiting auto retail facilities, it’s not often that something takes you …
TESLA MOTORS IS LOOKING TO CONTROL THE CUSTOMER EXPERIENCE BY PURSUING A CORPORATE APPROACH TO AUTO SALES Dealerships have been displaying cars in shopping malls for years. Sometimes it might be to highlight a new image builder for showroom traffic, …
AUTO DEALER APP BY PULSE IS HELPING BOTH DEALERS AND THEIR CUSTOMERS BUILD STRONGER RELATIONSHIPS WHILE CHANGING THE WAY BUSINESS IS DONE It’s amazing how fast things progress. Five years ago not many of us knew what an app was. …
BECOMING A RHINO LININGS APPLICATOR IS PROVING A GOOD STRATEGY FOR MANY DEALERS IN CANADA North Americans like trucks. They consistently buy them in huge numbers and particularly for Detroit automakers and their dealers, pickups are a huge source of …
BIDDING FAREWELL TO HIS “TRADITIONAL” STORE FOR THE LAST TIME, OUR FICTIONAL DEALER IN 2030, BILL TANNER, IS HIT WITH A TINGE OF A SADNESS AND PERHAPS LONELINESS. NEVERTHELESS, IT’S WHAT LIES AHEAD THAT’S IMPORTANT AND THERE’S WORK TO BE …
FOR MANY DEALERS, HELPING KIDS PLAY CANADA’S GAME PROVIDES A WHOLE HOST OF BENEFITS In the Great White North, minor hockey and automotive retailing go together like Crosby and Malkin. Minor hockey engages all ages, encouraging hometown pride, good sportsmanship …
TRILLIUM FORD LINCOLN COMBINES SUBURBAN SOPHISTICATION WITH THAT SMALL TOWN, PERSONAL SHOPPING EXPERIENCE In 1975, Jack Vant Spyker started selling and servicing Ford, Mercury and Lincoln vehicles. Back in the days when gigantic land yachts like LTDs, Marquis, Montegos and …
MANY DEALERS ARE STILL STRUGGLING TO PROPERLY HANDLE ONLINE LEADS. TO MAKE MATTERS MORE INTERESTING, CHANGING CONSUMER BEHAVIOUR IS ALSO HAVING A MAJOR IMPACT ON THE PROCESS Would you ignore eight out of every ten customers that came into your …
EVOLVING CUSTOMER EXPECTATIONS ARE RESULTING IN NEW LEVELS OF SOPHISTICATION AND INTEGRATION WHEN IT COMES TO DEALERSHIP OPERATIONS SYSTEMS It’s the essence of what a dealership is, yet, like everything else, the dealer management system as we know it is …
IN OUR SECOND AND FINAL INSTALLMENT OF THIS SPECIAL SERIES, STEVE SOUTHIN TALKS MORE ABOUT SUCCESSFUL STRATEGIES FOR UPGRADE SALES AND THE BENEFITS THEY CAN OFFER (Read Part One of this special series.) The best practice behind a successful upgrade …
