Category: Features

Make a great first impression

October 9, 2012

Dealers have moved beyond simple template-driven websites to integrate a host of new tools Even a decade ago, few dealers really paid enough attention to their online presence. It was simply another way to advertise their services, often via a …

The match game

October 9, 2012

The best salespeople always find the right vehicle for their customers Far from pushing options that customers might want, good upselling can go a long way to fostering long-term relationships and securing repeat business. In automotive retailing, as with most …

Down but not out

October 2, 2012

Former GM dealer Frank Lauria emerges triumphant as Hyundai superstar Dealer principal Frank Lauria is proud to tell the story of his “overnight” success. When he lost his Port Hope GM franchise in 2009, this entrepreneur immediately converted his facility …

Keep your friends close

September 13, 2012

New CRM technologies enable dealers to look 
after their customers like never before, as 
well as helping them grow their business. Dealers work hard to earn customers. Yet once they have them, the challenge remains how to hold onto them. …

There’s money in mishaps

September 1, 2012

Investing in collision and body repair can reap big rewards over the longer term “You have to be willing to make the commitment,” says Jim Donaldson, manager at Heffner Collision in Kitchener, Ont. “The business today is very competitive. If …

Click once, click twice…Sold!

September 1, 2012

With advanced tools and unrivaled access, online auctions are dramatically changing the way dealers are buying and selling used vehicles In automotive retailing, much like any business, dealers are often looking ways to save time and money. And when it …

Leading the way

July 1, 2012

Tracking electronic leads is one of the most misunderstood aspects of dealer operations. With the range of solutions and opportunities available today, they can also become one of the most profitable. Integration. As the automotive industry advances, it’s a subject …

Eastern Empire

July 1, 2012

Canadian auto dealer takes a look at this facility that incorporates no fewer than four separate automotive retailers and ranks as one of the most unique facilities of its type in Canada. Trying to improve upon something that already exists …

The art of the test drive

June 5, 2012

Pick the right vehicle, find a nice route, and help your customer relax. Some free test drive tips from test drive pros. With more customers doing their tire kicking online, by the time someone takes the wheel of a vehicle …