WHY INTERNET CONNECTIVITY FOR CUSTOMERS IS NOW A FUNDAMENTAL PART OF THE AUTO RETAILING END-USER EXPERIENCE The wireless landscape is changing. Smart phones and tablets have forever altered the way we interface with the web. The common thread today is …
A LOOK AT SUCCESSFUL STRATEGIES FOR ATTRACTING TOP TALENT TO YOUR DEALERSHIP It’s human nature to try and save a little up front, yet sometimes this can result in us being labeled “penny-wise and pound foolish.” And when it comes …
CANADIAN AUTO DEALER TAKES A LOOK AT SOME SUCCESSFUL RETENTION STRATEGIES TO BOOST BOTH CUSTOMER LOYALTY AND SATISFACTION A silver E 350 4MATIC pulls into the drive through and before the driver even gets out, a service advisor is there …
CANADA’S TOUGH ANTI-SPAM LEGISLATION IS HERE, ITS REAL AND YOU NEED TO LEARN HOW TO WORK WITH IT There’s a big change happening in Canada. If you’re a business, such as an automotive retailer there’s no question it will affect …
HOW NEXT GENERATION DMS SYSTEMS CAN HELP YOU MEET THE DEMANDS OF TOMORROW’S CUSTOMERS Without it, the modern dealership just wouldn’t function. Whether it’s managing accounts, performing payroll functions, tracking customer deals, coordinating appointments, managing leads and prospects, sending follow …
Bill Tanner, our fictional dealer in 2030 has gone and acquired himself a new franchise. It’s all online too, something that’s got him both excited and scared at the same time I did it. Lori lost her mind, of course, …
WHY WOMEN ARE PLAYING AN INCREASINGLY IMPORTANT ROLE IN AUTO RETAILING, NOT ONLY AS CUSTOMERS BUT AS DEALERSHIP STAFF MEMBERS “It’s a man’s world but it wouldn’t be nothing without a woman.” So wrote Betty Jean Newsome for James Brown’s …
LEVERAGING THE POWER OF BIG DATA TO CUSTOMIZE DEALS AND DRIVE F&I REVENUE There’s still a general consensus across automotive retailing that many dealers don’t fully understand the benefits F&I can bring, nor the fact that Big Data enables us …
UNCONVENTIONAL THINKING WAS A REQUISITE WHEN CREATING THE NEW AUDI DOWNTOWN VANCOUVER In Canada, we are blessed with having the second largest land mass in the world for a single country after Russia. According to the 2011 census, the population …
OUR DEALER OF THE FUTURE, BILL TANNER, DECIDES TO FOLLOW UP WITH ONE OF HIS CUSTOMERS AND FINDS HIMSELF MAKING A GENUINE, PERSONAL CONNECTION IN A WORLD THAT HAS ALL BUT FORGOTTEN TRUE HUMAN INTERACTION Here’s the thing about automated …
CANADA’S AUTO MANUFACTURING SECTOR IS FACING PRESSURE LIKE NEVER BEFORE. CANADIAN AUTO DEALER LOOKS AT SOME OF THE ISSUES CURRENTLY AFFECTING THE INDUSTRY AND WHAT CAN BE DONE TO TACKLE THEM. There’s been a great deal of discussion regarding vehicle …
WHY CHAT IS IMPORTANT AND HOW YOU CAN GET THE MOST OUT OF IT In the last few years, live chat has grown to become a staple part of many stores’ overall marketing strategies and yet in some quarters it’s …
