Category: Columns

A triumphant return and celebration of excellence

June 3, 2024

The Vancouver International Auto Show 2024 exceeded expectations and broke attendance records It was four long years without the Vancouver International Auto Show (VIAS), and now that the curtain has officially closed on the 100th edition — what a spectacular return to …

The electric circus

June 3, 2024

Will there be electric tears shed in our ZEV showrooms? Yes, we are moving to a zero-emission vehicle (ZEV) future, which is clearly the right thing to do for the planet.  But what is the average consumer likely to see …

Build a solid training culture

June 3, 2024

Some dealership groups boost training results by creating their own auto group university You spend thousands of dollars each year for technician training, sales training, management / leadership training, customer experience, software training, safety training and more.  Some dealer groups …

Make it personal

June 3, 2024

The power of delivering a personalized customer experience within your dealership In today’s world, a level of personalized service has become the norm.  In fact, according to Zendesk’s CX Trends 2024 report, 76 per cent percent of survey respondents said they expect …

Don’t avoid non-prime customers

June 3, 2024

Bank says dealers are missing non-prime opportunities Many dealers are missing out on closing deals with the one-third of Canadians that Equifax Canada reports now find themselves in the non-prime lending space. “Many franchised dealers are not really paying close …

Canada’s EV future is bright

May 8, 2024

Building a domestic supply chain can help secure Canada’s role in an EV future The Canadian automotive industry, emerging with renewed energy following the pandemic and resulting supply chain disruptions, is inevitably moving towards a future dominated by electric vehicles. …