UNDERSTANDING AND DEALING WITH CUSTOMERS FROM VISIBLE MINORITY BACKGROUNDS. Connecting and communicating with customers from different cultures is important when conducting business in an increasingly diverse community. In many cases, your customer database is comprised of people with different personalities …
IN THE SECOND PART OF HIS ANALYSIS AT HOW F&I PAY PLANS CAN NEGATIVELY IMPACT THE BUSINESS OFFICE, CHRIS SCHULTHIES FOCUSES ON THREE MORE ASPECTS THAT SHOULD BE ANALYSED. In the last issue, we laid out five criteria dealerships need …
CHUCK SEGUIN SAYS THAT WHILE HAVING A PLAN FOR THE FUTURE IS ONE THING, EXECUTING IT SUCCESSFULLY CAN BE ANOTHER. We often complain that not enough dealers engage in succession planning.There is an implicit assumption that if you plan, it …
WHY HARMONIZED VEHICLE REGULATIONS BETWEEN CANADA AND THE U.S. ARE IMPORTANT FOR THE AUTOMOTIVE INDUSTRY. Two years ago, in February 2011, Prime Minister Stephen Harper and U.S. President Barack Obama announced two initiatives under the rubric of a Shared Vision …
WHY A SOUND STRATEGY FOR SELLING PARTS ONLINE CAN BE A HUGE EARNER FOR YOUR DEALERSHIP. It was a phone call that I won’t ever forget, and it seems like it was just yesterday. It was from a friend of …
WHY ONE PARTICULAR DEALERSHIP FACILITY CAN HAVE BIG IMPACT ON YOUR CUSTOMERS. Pants down and echoes all around — yes, this is the space that exposes our basic vulnerabilities. So why are we ignoring the bare essentials of bathroom design? …
TRYING TO MAKE SENSE OF THE NUMBERS FROM OTTAWA CAN OFTEN BE CHALLENGING. In Ottawa, budget season is a funny time. Speculation is everywhere whereas real data is hard to find. This year the federal government unleashed a bit of …
“Looks like I need a new video strategy,” said one dealer during a break at the Motor Dealers’ Association of Alberta (MDA) convention held in Banff, Alta. “Video, video, video,” said another. Indeed, dealers were bombarded with information about why …
There’s no question that new vehicle sales figures in Canada last month were encouraging, showing significant gains over January through March as more consumers shopped for their next car. A total of 171,807 units also represents an 8.9 per cent …
Ottawa-based loyalty/rewards technology and service provider Ackroo Inc., has been chosen by the Dilawri Group of Companies’ Saskatchewan dealerships to power their Dilawri Advantage Program. The new arrangement will see the Dilawri Advantage Program initially implemented in seven Regina area …
According to J.D. Power & Associates’ 2013 Canadian Auto Insurance Satisfaction Study, the adoption of technology is having a significant impact on the way customers interact with their auto insurance providers. In 2013, the percentage of customers using non-traditional channels, …
Nissan recently announced the appointment of Brian Thomas as director of marketing for Nissan Canada Inc. Thomas replaces Judy Wheeler, who has been named regional vice president of Nissan North America, Southeast Region. In his new role, Thomas will be …
