Tighten up your digital processes to improve closing rates and customer experience In my July column, I related my recent experience of buying a new vehicle from start to finish, and the processes that got me down the sales funnel and …
10 traits that the top sales performers consistently exhibit that fuel their success This article would make an excellent sales meeting for any department and with a little work it could make 10 great sales meetings. Someone once said that …
Amid all the chaos and confusion, focus on what is within your control When I began writing the first draft of this article, I immediately focused on the tariff situation and the global geopolitical landscape. Although there’s much material to write …
Auto shows play an integral role in EV awareness and education The adoption of electric vehicles (EVs) by Canadian consumers has not exactly gone as planned. While EVs remain a central focus for the federal and (some) provincial governments, as …
Aggressive ZEV mandates are at odds with what dealers see and feel on the ground. Will governments adapt? As summer winds down, so too does another busy summer season and with-it increased clarity about what will end up being the …
As dealership fraud rises, so do efforts from Canada’s bankers to help dealers fight back. For decades, Canadian auto dealers have relied on their banking partners not only for capital but for stability, training, and trusted guidance. Few know this …
Find out who’s up, down, and why in our annual look at how the year is shaping up for new vehicle sales Predictability has gone out the window. Within the last five years, Canada’s automotive industry moved from a pandemic …
Risk management remains a central focus for the Canadian Automobile Dealers Association (CADA), and its suite of CADA 360 Programs reflects an ongoing effort to adapt to the realities facing dealers. “Designed by Dealers, for Dealers” is more than a tagline; …
Dealer associations are stepping up efforts to help dealers fill tech shortages Technician shortages remain a reality and a looming threat to businesses in Canada, though efforts to fill these gaps have intensified since our last update in 2024. Back …
AMBASSADORSHIP For extraordinary service to the community and the industry Danny Brackett, Brackett Auto Group, Orangeville, ON Most important success factor: The most important factors that led to my success in the automotive retail business are my discipline and drive — …
The AI revolution is a cultural revolution: a playbook for Canadian dealers While 81 percent of Canadian dealerships plan to boost their AI budgets in 2025, they face a two-front trust war. Internally, 68 per cent of frontline staff worry about job displacement. …
The Canadian Automobile Dealers Association (CADA) took its advocacy efforts to Washington, D.C. in July, launching its first-ever trade mission aimed at highlighting the risks of ongoing tariff disputes to the North American auto sector. Over three days, CADA’s executive …
