Category: Columns

Keep your friends close

October 3, 2023

Customer loyalty can mean a steady supply of highly profitable sales now — and in the future. As our sector turns the corner from the pandemic and accompanying supply chain issues that have plagued the sector for many months, never …

Why leasing makes sense for dealers

October 3, 2023

Let’s take a closer look at the bottom line return from leasing vs. financing. According to industry figures, lease penetration nationwide has dropped from 35 per cent down to 20 per cent, the lowest level in the history of leasing. Leasing has also not …

8 ways to win more trade-ins!

July 31, 2023

Showing customers how used vehicles are appraised can help avoid negative experiences. For both customers and Sales Consultants alike, the final presentation and discussion of the trade-in appraisal number is often the most awkward, nerve-wracking and contentious part of the …