Category: Columns

New challenges and new opportunities

December 30, 2022

How the industry must learn to adapt to the world, post-pandemic In many respects, our industry has experienced Groundhog Day for the past three years —with one challenge after another—collectively impacting our ability to meet customer demand for new vehicle …

Sales talking points for this economy

October 31, 2022

Overcoming customer objections to rising interest rates Both sales consultants and financial services managers are increasingly facing showroom and e-lead objections to higher interest rates on both new and pre-owned vehicles. Some customers are fully aware and reluctantly accept today’s …

Practicing what I preach

October 31, 2022

I’ve never thought of myself as an early adopter. If my lovely wife had a dollar for every time she encouraged me to “try something new”—say other than navy blue sweaters or penne a la vodka when we go to …

Give us a (new) brake

October 31, 2022

Could a revolution in automotive braking be on the horizon? Almost 100 years ago, Walter Chrysler triggered a revolution in automotive braking by fitting the new car bearing his name with standard four-wheel hydraulic brakes—a feature that would become ubiquitous …

Heightened anxiety

Uncertain OEM marketing trends, coupled with the economic forecast, have many dealers feeling uneasy about the future Each fall, as the summer winds down; sunlight hours get shorter and shorter, kids head back to school, and everyone seems to get …

What’s wrong with being unique?

October 31, 2022

How Canada’s Chemicals Management Plan needs to better align with our global reading partners policies Everyone, every now and then, likes to differentiate themselves by standing out from the pack. Clothes, hairstyles, tattoos, body piercings — you name it, are …