Category: Columns

New challenges and new opportunities

December 30, 2022

How the industry must learn to adapt to the world, post-pandemic In many respects, our industry has experienced Groundhog Day for the past three years —with one challenge after another—collectively impacting our ability to meet customer demand for new vehicle …

Sales talking points for this economy

October 31, 2022

Overcoming customer objections to rising interest rates Both sales consultants and financial services managers are increasingly facing showroom and e-lead objections to higher interest rates on both new and pre-owned vehicles. Some customers are fully aware and reluctantly accept today’s …

Practicing what I preach

October 31, 2022

I’ve never thought of myself as an early adopter. If my lovely wife had a dollar for every time she encouraged me to “try something new”—say other than navy blue sweaters or penne a la vodka when we go to …