Category: Columns

Things are happening fast

Many forces are driving electric vehicle interest much higher. Is the industry ready? I’ve always looked at the timeframe for the transition to electrified transportation through the lens of “it’s happening faster than the industry believes it will, but slower …

Communicate, communicate, communicate

July 29, 2022

Ongoing challenges require careful communication with consumers  Whether you’re a salesperson, sales manager, or general manager, working at a dealership has many challenges that have become common over the past two years. In some respects, it may seem like Groundhog …

A possible nano revolution

July 29, 2022

Will BEVs be just a short-term solution? After more than 135 years, the “ICE-Age” of automobiles—the Internal Combustion Engine age—will come to an end by 2035, if currently proposed regulations in Canada, and much of the developed world, all take effect. …

Unaccompanied test drives… No way!

July 29, 2022

Dealerships who don’t provide a great test drive experience are missing sales opportunities The vast majority of test drives in Canada do not have a sales consultant present in the vehicle. Is this considered “great salesmanship,” or a new habit, …