Carbeeza wants to connect dealers with consumers, and consumers with financing options. As consumer expectations for a faster, smoother, and more digital car-buying process firmly takes root amid the pandemic, companies like Carbeeza are using the efficiency of an app …
Bringing a global perspective to Canada’s changing automotive landscape. Despite the long cold winter and a harsh second wave of the pandemic, I am joyful to be home in Canada again. This is not to say I didn’t enjoy my …
The importance of supporting automotive industry employees and new entries in the sector should not be ignored this year. 2020 was a year that brought forth many surprises, unexpected changes, and challenges. As we enter into the second month of …
The crisis is far from over, trends from 2020 are likely to spill over into 2021, and COVID-19 will inevitably continue to be a catalyst for change in our industry. As I write this column, the clock ticked down on …
Looking ahead, it’s going to be a year of shifting sand and changing tides. But dealers are used to that. After a dreadful 2020, Canadian automobile dealers are looking for better days ahead. Our business, as we knew it, shifted …
“Over-the-air-updates” will become an expectation among future car buyers raised in the latter part of the digital age and beyond. Much has already been written about the potentially negative impact of online sales on the future of the traditional auto …
The impact of the COVID-19 crisis on numerous industries has been severe, but the automotive sector has proven resilient in its market. As I am writing this, we have recently welcomed the new year and many of us are reflecting …
Five key trends observed in 2020 that may spill into 2021. Isn’t it wild? 2020 is over, and oh man, what a year it was! During this time I discovered that haircuts are overrated. My need for a haircut always …
E-leads are the new walk-ins, and should be treated as first-class customers. Some of your customers are walking through the doors of your physical dealership. Other customers are walking through the doors of your digital dealership. Both are customers. Both …
The messaging around electric vehicles has shifted, which means dealers will need to do the same. Years of early adopters have created the personas used to shape marketing messages within the electric vehicle (EV) industry. In this sector, it’s widely …
Paving the way forward for the next generation of dealers with student support. It has been said many times before, but I would like to say it again: this year has been one for the record books. We have faced …
Forget “green” hydrogen. It’s now all about the “blue.” It’s been about 30 years since I took my first ride in a hydrogen-fuelled vehicle — a prototype bus powered by an early developmental Ballard fuel cell. I’ve lost track of …
