E-leads are the new walk-ins, and should be treated as first-class customers. Some of your customers are walking through the doors of your physical dealership. Other customers are walking through the doors of your digital dealership. Both are customers. Both …
The messaging around electric vehicles has shifted, which means dealers will need to do the same. Years of early adopters have created the personas used to shape marketing messages within the electric vehicle (EV) industry. In this sector, it’s widely …
Paving the way forward for the next generation of dealers with student support. It has been said many times before, but I would like to say it again: this year has been one for the record books. We have faced …
Forget “green” hydrogen. It’s now all about the “blue.” It’s been about 30 years since I took my first ride in a hydrogen-fuelled vehicle — a prototype bus powered by an early developmental Ballard fuel cell. I’ve lost track of …
The myth that electric vehicle batteries are winter-shy is just that — a myth. Most Canadians have said or heard the words: “My car won’t start, it’s too cold, the battery is dead.” That’s why anyone that has experienced a …
How you manage your team can make a difference in how your dealership progresses amid the pandemic. During these pandemic times, there is one question I have been asked over and over again. Is this the right time to ____? …
We are at the beginning of something exciting: combining vehicle management with energy management and potentially with MaaS. Transportation is entering a period of immense change. Measurable degrees of global warming have developed into iconic images of destruction and tragedy …
Sales consultants, especially amid and post-COVID, will need to dive into the digital aspects of the job while still balancing the physical demands. “If we strive to provide a ‘world class’ experience, what are the skills that sales consultants need …
Supporting the right set of incentive policies will be more effective than imposing mandates that could potentially slow the adoption of ZEVs among consumers. The automobile industry fully shares and values the commitment of the federal government to reducing greenhouse …
The pandemic’s negative impact on Canadians and businesses has been significant, but it has also helped propel certain areas of the automotive industry forward — giving rise to new tools and practices that meet social distancing standards. SERTI, an IT …
Vehicle presentations are on the verge of extinction. They not only need to be saved — they can be, through modernization. The Gray Whale, the White Rhinoceros and the Siberian Tiger were once on the endangered list and have been …
The popularity of the pickup truck in North America and the potential electric trucks being developed could help pave the way for wider EV adoption. Most of the world’s major automakers, and more than a few startups, have now committed …
