Author: Zara McAlister

Instant connection

December 14, 2015

With so many exhibitors vying for attention at auto shows, it can be tough for them to connect with potential customers. But the 2016 Chicago Auto Show organizers have found a way to help bring exhibitors and attendees together on …

Crisis management

December 9, 2015

It’s tough for dealers to build and maintain their brands in a crisis, said Jeff Ansell of Jeff Ansell & Associates Inc. Dealers are not always in control of decisions in regard to their brands, added Ansell. That’s why dealers …

Helping the hungry

November 29, 2015

Employees from NorthStar Ford Group Canada dealerships banded together to help their local communities. Through the month of October, staff collected almost 6,500 pounds of non-perishable food items and raised more than $3,000 for local food banks as part of …