Kia Canada is putting MADD Canada in the driver’s seat with its sponsorship of a national school program designed to educate students on the dangers of driving impaired. As the new national presenting sponsor of the 2011-2012 School Assembly Program, …
Thanks in part to success in the financial services industry both here and south of the border Remarketing of America is branching out into the repossession, remarketing and asset recovery sector here in Canada. Under the banner of Vox Remarketing …
Early registration for the upcoming National Automobile Dealers Association (NADA) Convention and Expo in Las Vegas indicates attendance is on pace to exceed 20,000 for the first time in four years. The NADA says this offers another sign the auto …
The Montreal International Auto Show (MIAS) Charity Preview, the official pre-opening celebration of the Montreal International Auto Show (MIAS), is back for its 8th year. The Montreal Automobile Dealers Corporation’s Foundation and the Palais des congrès de Montréal, co-presenters of …
Nissan Canada launched a new three-phase contest on Facebook that challenges Canadians to define, in 140-characters, what innovation means to them. Entrants in the “Nissan Innovation Challenge” will compete to earn two grand prizes, involvement in the creation of a …
DealerRater unveiled a Canada-specific website, www.DealerRater.ca, dedicated to auto consumers and car dealers throughout Canada. The new site will serve as a central collection point for consumer reviews of Canadian car dealerships. Using DealerRater’s new site, Canadian auto consumers will …
Toyota Canada released its 2011 North America Environmental Report this week that details its efforts in meeting or exceeding the goals of its five-year Environmental Action Plan (EAP) in North America. These include enhancements to its fleet of sustainable, advanced …
A place for everything, and everything in its place The last thing your customers want to see inside your service department are tools and equipment lying around. Apart from the obvious safety hazards that a sloppy shop poses for your …
Despite the emphasis today on ‘virtual’ showrooms and marketing, there’s still nothing like having a physical aid to promote your business Selling cars successfully often requires dealers to be creative. Whether it’s ad campaigns, customer appreciation days, or novel promotions, …
In our October issue, writer Huw Evans discussed the challenges of new vehicle technologies and how sales staff are learning on the job. In part 2, he looks at new product introductions. One thing most vehicle manufacturers are generally very …
William Ward Publishing’s little black book became the #1 trusted source for used car values in Canada, and now 50 years later, the auto and finance industries still rely on the service Kathy Ward smiles as she discusses how her …
A snapshot into the political landscape and how it impacts dealers Where once it was an “us versus them” mentality when it came to the auto business and government as it related to policies and regulations, in more recent times, …
