DealerRater unveiled a Canada-specific website, www.DealerRater.ca, dedicated to auto consumers and car dealers throughout Canada. The new site will serve as a central collection point for consumer reviews of Canadian car dealerships. Using DealerRater’s new site, Canadian auto consumers will be able to search for car dealerships, read existing reviews of car dealers, or post their own descriptive review of a car dealership experience.
“Our new Canada site addresses the immediate need for auto consumers across Canada to be able to easily research and find Canadian car dealers that are committed to quality customer service,” said Chip Grueter, president of DealerRater. “With the launch of this Canada-specific dealer review site, we are excited to expand the DealerRater community and build lasting partnerships with additional Canadian dealerships.”
DealerRater was founded in 2002 as North America’s first review site dedicated solely to automotive dealerships. In the last two years, the site has demonstrated record growth in the number of dealer reviews as well as web site visitors. In addition, the company says the volume of Canadian dealers and reviews represented in DealerRater’s database has grown at a rate of 3,711% and 1,342%, respectively, over the past year.
The DealerRater Certified Dealer Program, created in 2008, is a certification program and reputation management tool offered to qualified car dealers. The program is designed to help car dealerships connect with automotive consumers at the most critical phase of the buying process, while demonstrating an utmost commitment to quality service.
“DealerRater gives a simple and effective conduit to represent the dealerships brand and experience through a rating online,” said Mitch Gallant, internet department manager of Capital Ford Lincoln, which was the first dealership in Saskatchewan to qualify for and embrace the DealerRater Certified Dealer Program. “As a Certified Dealer, we now have a tool to focus on not only building reviews but sharing them through our website, RSS feeds and staff pages.”
DealerRater maintains more than 4,100 dealer partners through its Certification Program, and has experienced a 327 per cent increase in Canadian dealers joining the program over the past year. As auto consumers increase their reliance on online reviews when selecting a car dealer, building third-party reviews and defining a proven strategy to manage and leverage those reviews is becoming a critical component of a successful sales process for car dealerships.
For more information, visit www.DealerRater.ca.
