Cobalt, a business unit of ADP Dealer Services recently announced that it has been named a Google AdWords Premier SMB Partner. Cobalt is one of the first automotive marketing solution providers to achieve this distinction, and meets Google’s most stringent …
DealerMine Corporation, provider of the obsolescence management service for auto dealers, announces its service is now available in Canada. The company says auto dealerships in Canada can now leverage DealerMine’s web-based service to reduce their investment in idle parts and …
Aspen Marketing Services embraces new tools for dealers If he had to nail down a value proposition for his company, Richard Lambert, Group Vice President of Aspen Marketing Canada, says it would be this: “We sell business intelligence, combined with …
An emphasis on quality learning helps Sym-Tech provide CSI and F&I solutions to more dealers In a competitive marketplace, sometimes dealers struggle when it comes to providing the right F&I solutions and car care products for customers. Since 1971, Sym-Tech …
Uninformed sales staff will turn buyers away It might seem like a minefield, trying to navigate through the features and technology on modern vehicles. Yet armed with product knowledge, learning about them can be a relatively painless experience, both for …
A look at how dealers are enticing customers into their stores and keeping them over the long-term In this age of fickle consumer spending patterns, instant media access and a bewildering choice of products and services on offer, it can …
Brent Marshall shares the ingredients for fun and profits Some guys just love their jobs, love life, and their communities. It shows up not only in their words, but in their actions. Brent Marshall, the dealer principal with Northland Chrysler …
Dealer phone call leads to lunch chat In my first editor’s note in this space, I wrote that I loved getting reader feedback and hearing from dealers. That’s why I was so happy to pick up my phone and hear …
We are a dealer-owned magazine. As the only dealer-owned publication that reaches all of Canada’s franchised new car dealers, it’s our role to represent dealer interests. That mandate hasn’t changed in the seven years we’ve been publishing Canadian auto dealer …
There’s competition for those old trade ins, and its coming from an organization urging Canadians to recycle their older vehicles to help benefit the environment and charities. Car Heaven says it is challenging Canadians to consider the age of their …
With all this talk of tightening lending rules since the Great Recession, it might come as surprise that new vehicle buyers with weaker credit scores, are now actually finding it easier to obtain credit, at least in the U.S. According …
Auto retailers that use a third-party loyalty program can achieve significant retention increases of 20 per cent and more, according to findings presented in a new white paper from MediaTrac, a U.S.-based marketing technology company. MediaTrac released their free Auto …
