SOME PROSPECTS AND CUSTOMERS JUST DON’T TRUST YOU. THAT’S NO PROBLEM. USE THE POWER OF TRANSPARENCY AND THE INTERNET TO BUILD TRUST AND ATTACK STEREOTYPES, DEALERS LEARNED AT THE THIRD ANNUAL KIJIJI DEALERTALK EVENT A steady stream of passion-fueled energy …
This special issue of Canadian auto dealer is designed in part to be a throwback to the old days of journalism where the corner newsie would yell out the big news of the day: “Extra, Extra, Read all about it! …
YOUTH A KEY FOCUS AT THE NOVA SCOTIA AUTOMOBILE DEALERS ASSOCIATION (NSADA) ANNUAL CONFERENCE It didn’t feel a whole lot like spring at this year’s CADEX East “spring training” conference, with snow piled up all over the streets of Halifax, …
DEALERS ARE BOMBARDED WITH PEOPLE OFFERING COMPLEX ANSWERS TO SIMPLE QUESTIONS I had the privilege of presenting at CADEX 2015, the Nova Scotia Automobile Dealers Association (NSADA) event in Halifax last month on the topic of digital measurement for dealers. …
THE THEME OF THE 42ND EDITION of the Canadian International AutoShow (CIAS) held in Toronto is “Life is in Motion” — and there was plenty of motion during the Media Preview day on Thursday, Feb. 12. As per the usual …
Their world is changing, but dealers will adapt YOU CAN’T HELP BUT WONDER what the future of mobility will look like in our not-too-distant future. Touring auto shows and checking out the latest offerings from OEMs provide a startling glimpse …
It was a busy day on the showroom floor at this year’s 2015 Ontario Dealer Day, as Ontario dealers and dealership personnel toured Canada’s largest trade show event for dealers. They could check out the booths from exhibitors offering everything …
Special contest for dealers helps provide better educational opportunities for youth in Rongena, Kenya More than 700 auto dealers from across Canada helped raise more than $45,000 to support and improve the lives of children in Kenya, through an innovative …
Millennials are more in love with their cars than many of us think, according to a recent study by MTV. The automotive study, released during a press conference at the 2015 National Automobile Dealers Association (NADA) Convention & Expo held …
For the third consecutive year, Prostate Cancer Canada raffled off a one-of-a-kind vehicle with its Rock the Road draw in support of prostate cancer awareness and research projects. This year’s vehicle, was showcased and auctioned off at the Canadian International …
There’s a lot of buzz in the auto industry about the industry’s changing business model and the move from bricks to clicks — where customers can complete some or all of steps to shop, finance and buy their vehicles online. …
Canadian firm patents innovative search technology that can search live vehicle inventory from within your online display ads Every so often, you come across something that strikes you as such a darn good idea, that you wish you’d thought of …
