LGM President Jeff Fallowfield announced the company has appointed Christine Rybas as Vice President of Product, Marketing and Communications. The company says Rybas brings more than 15 years of integrated automotive marketing, communications and brand management experience, including 10 years …
Hydro-Québec’s research institute, IREQ teamed up with B3CG Interconnect, based in Saint-Eustache, and its partners to test vehicle-to-grid and vehicle-to-home power exchanges. The goal of vehicle-to-grid (V2G) systems is to use electricity stored in the batteries of plug-in vehicles as …
Automotive industry executives planning to attend press days at the Los Angeles Auto Show in late November now have a good reason to arrive a day earlier. The National Automobile Dealers Association (NADA) in partnership with J.D. Power and Associates …
In Brighton, Ontario, journalist members of the Automobile Journalists Association of Canada (AJAC) will be driving 23 “green” vehicles from Brighton to Oshawa, Oshawa to Toronto, then Toronto to Hamilton, and finally onwards to London where the green convoy arrives …
For the first time since last September, the number of monthly new vehicle sales in Canada, during April, fell below the level for the same month in 2011. Not by much – just 1.4 per cent – but down, nonetheless. …
Mississauga Toyota, a single-point dealership, has taken a bold leap into the world of social media with a big Facebook contest. The company’s agency Dashboard helped the dealership come up with its Park A Yaris Contest. In a news release …
Chrysler Group has recognized some 30 different dealerships in 19 states for their progressive environmentally conscious and energy saving operations. Under the so-called ECO initiative, stores that demonstrate outstanding efforts in the areas of waste recycling, energy efficiency, bulk oil …
Perhaps it was because of the edgy marketing campaign, or perhaps it was the method of delivery (online). Regardless, Walkaway Canada’s protection for vehicle financing campaign, featuring Presto, the Walkaway Fairy has proved a big success. The campaign has proved …
While April wasn’t a banner month across the board for U.S. new-car and light-truck sales, Paul Taylor, the chief economist of the National Automobile Dealers Association (NADA), says he expects a boost in sales over the next several months. “Modest …
DealerRater announced today national availability of its new online reputation and social monitoring platform, 360Certified. The premium platform is now available to new dealership customers as well as an upgrade for existing Certified Dealers, says the company. 360Certi¬fied is the …
Nissan Canada announced the winner of the Nissan Innovation Challenge in a 30-minute television show on CityTV. Kelly Ruest, a mother of two from Cornwall, Ont., pitched her winning advertising idea on Facebook and focused on the themes of innovation …
Consumers need to take heed when they buy their vehicles from “curbsiders.” In a news release, CarProof, a provider of vehicle history reports, provided 10 tips consumers can use to arm themselves against getting a bad used car deal. The …
