Consumers are still spooked and uncertain about electric vehicles, and now manufacturers are targeting those fears directly with some innovative marketing efforts. Saying it wanted to “eradicate any lingering anxieties of electric vehicles,” Mitsubishi Motor Sales of Canada launched a …
In an innovative new approach to help get cool tools in the hands of potential customers, Subaru released Dynamic Brochure iPad apps for the 2012 Subaru Impreza, Impreza WRX/STI, Outback, Legacy and Forester. Fun and interactive consumer tools, the apps …
The all-new 2013 Mazda CX-5 today was named to WardsAuto World’s 10 Best Interiors list, as chosen by the publication’s editors. A newcomer to the compact crossover SUV segment, CX-5 boasts the best highway fuel economy of any SUV sold …
As another sign of the times that the electric vehicle marketplace is growing in importance, Magna E-Car Systems, a partnership between Magna International and the Stronach Group, announced this week the grand opening of its latest facility, a plant in …
New vehicle sales in Canada during March were up just 2.8 per cent from the same month in 2011, not as far ahead of 2011 as were the first two months of the year. But with a SAAR (Seasonally Adjusted …
At this year’s New York International Auto Show (NYIAS), there was most definitely an underlying theme; larger, luxury and flagship vehicles embodying new technology designed to improve fuel economy. Here’s a look at some of the major highlights. Significant introductions …
One aspect we felt was noteworthy at the New York Auto Show, particularly from a dealer standpoint, was talk of the “Lincoln Experience.” Ford’s luxury division is currently in the process of re-inventing itself and besides delivering products that are …
For many consumers, the idea of purchasing a used car has traditionally been a daunting task. Not only is it often hard to find the right vehicle to suit their needs and lifestyle, there’s often other issues to contend with …
It had to happen sooner or later. Mopar; Chrysler’s parts and accessories division recently announced that it will be introducing a wireless charging device for powering up your smart phone or other hand held device inside your vehicle. Designed to …
Last week’s federal budget came and went without any earth shattering news. It was the first budget delivered under the majority rule for Prime Minister Harper’s Conservatives. The Canadian Automobile Dealers Association released a budget analysis that sheds light on …
It’s the big question with no easy answer Social media is one of the biggest issues facing dealers that nobody can really define, quantify, measure, grasp or figure out what to do about. In this swirl of confusion, there are …
The five core Internet structures for dealerships The three main pillars essential to dealership success are marketing, process and structure. I’d like to spend some time focusing on structure, as it is the number one killer of Internet departments throughout …
