Industry veteran joins DealerRater team

Dealer review website DealerRater added industry veteran Larry Cochran to its management team as Senior Vice President of Dealer Products and Services. In this new role, Cochran will have executive oversight of DealerRater’s Client Services and Marketing areas, and will work to ensure that DealerRater’s Certified Dealer partners continue to have access to the online reputation and social monitoring tools and top customer service, says the company in a news release.

The company says that since establishing the Certified Dealer Program in 2008, DealerRater has continued to enhance its suite of review-gathering and leveraging tools offered to car dealerships.

Cochran joins the DealerRater team soon after the launch of 360Certified — the premium level of the Certified Dealer Program — which features a comprehensive online reputation and social monitoring platform to monitor reviews across the web, track web mentions, measure social media success, and ensure online visibility.

“DealerRater is a fast-growing company that has built an excellent reputation as a leader in the industry, with well over half a million consumer reviews and more than 4,300 dealer clients across North America,” said Cochran. “With the recent launch of 360Certified, it’s a very exciting time to join the company and I look forward to working alongside my DealerRater colleagues to offer dealers the most complete and cutting-edge online reputation solutions available in the market.”

Cochran brings over 15 years of auto industry experience to DealerRater. Prior to joining the company, Cochran spent more than a decade in key executive positions at ADP Dealer Services, most recently serving as Vice President — Digital Solutions. Prior to that, Cochran built a start-up Marketing Outsource Services business unit within ADP Dealer Services and also served as ADP Dealer Service’s Director of Operations & Sales.

“Larry has an impressive track record of driving growth and improving business performance while maintaining a client-centric philosophy,” said Chip Grueter, president of DealerRater. “His proven success in the industry and results-driven leadership make him the ideal fit for propelling DealerRater to the next level in terms of customer loyalty and product management. We are fortunate to have him with us and expect that he will play a vital role in ensuring our continued growth.”

About Todd Phillips

Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at

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