LGM President Jeff Fallowfield announced the company has appointed Christine Rybas as Vice President of Product, Marketing and Communications. The company says Rybas brings more than 15 years of integrated automotive marketing, communications and brand management experience, including 10 years at GM Canada where she most recently held the position of National Launch Manager.
“This is a new position at LGM and we are thrilled to have Christine step into the role,” says Fallowfield. “Her experience, skill set and attitude are a natural fit with the organization. With Christine’s diverse experience, she will help drive the brands forward and expand our presence in the marketplace. I am confident it won’t be long before we see a significant impact on business.”
For her part, Rybas says she’s happy to join the team. “LGM is a dynamic organization with a great reputation,” says Rybas. “You can instantly feel the energy and pride that employees feel working for the company. I’ve already experienced the warm and professional demeanour of the staff and look forward to building new relationships and working with LGM’s industry partners.”
Rybas is the newest addition to the LGM senior leadership team and begins her new role on June 4, 2012.
Lions Gate Marketing Company Ltd. has more than 1,000 dealer clients, and continues to be a national leader in the Canadian automotive warranty and insurance market, says the company.
