Mississauga Toyota, a single-point dealership, has taken a bold leap into the world of social media with a big Facebook contest. The company’s agency Dashboard helped the dealership come up with its Park A Yaris Contest. In a news release …
Chrysler Group has recognized some 30 different dealerships in 19 states for their progressive environmentally conscious and energy saving operations. Under the so-called ECO initiative, stores that demonstrate outstanding efforts in the areas of waste recycling, energy efficiency, bulk oil …
Perhaps it was because of the edgy marketing campaign, or perhaps it was the method of delivery (online). Regardless, Walkaway Canada’s protection for vehicle financing campaign, featuring Presto, the Walkaway Fairy has proved a big success. The campaign has proved …
While April wasn’t a banner month across the board for U.S. new-car and light-truck sales, Paul Taylor, the chief economist of the National Automobile Dealers Association (NADA), says he expects a boost in sales over the next several months. “Modest …
DealerRater announced today national availability of its new online reputation and social monitoring platform, 360Certified. The premium platform is now available to new dealership customers as well as an upgrade for existing Certified Dealers, says the company. 360Certi¬fied is the …
Nissan Canada announced the winner of the Nissan Innovation Challenge in a 30-minute television show on CityTV. Kelly Ruest, a mother of two from Cornwall, Ont., pitched her winning advertising idea on Facebook and focused on the themes of innovation …
Consumers need to take heed when they buy their vehicles from “curbsiders.” In a news release, CarProof, a provider of vehicle history reports, provided 10 tips consumers can use to arm themselves against getting a bad used car deal. The …
AutoCanada Inc. announced that it has signed a Letter of Intent with Kia Canada Inc. which, (subject to the completion of requirements of the Letter of Intent) Kia Canada will award AutoCanada an open point dealership in Edmonton, Alberta. The …
Lions Gate Marketing Company Ltd. is being recognized as one of this year’s Best Workplaces in Canada. This list, and related stories appeared in a special national report in The Globe and Mail. In a news release, LGM accredits the …
Ford is giving Facebook users in the U.S. the chance to take a road trip in the all-new Focus Electric before the car is available in most markets and without even having to step away from their computers. Called “Plug …
Consumers are still spooked and uncertain about electric vehicles, and now manufacturers are targeting those fears directly with some innovative marketing efforts. Saying it wanted to “eradicate any lingering anxieties of electric vehicles,” Mitsubishi Motor Sales of Canada launched a …
In an innovative new approach to help get cool tools in the hands of potential customers, Subaru released Dynamic Brochure iPad apps for the 2012 Subaru Impreza, Impreza WRX/STI, Outback, Legacy and Forester. Fun and interactive consumer tools, the apps …
