After their highly successful Social Media boot camp event in February, the Trillium Automobile Dealers Association (TADA) is organizing a series of Digital Dealer events across Ontario in September. Invited speakers include some of the leading thought leaders who can help dealers and their staff better understand how to get a handle on the evolving and rapidly changing world of social media and digital marketing.
The TADA is branding this second event as Digital Dealer II. The first event takes place in Toronto (Vaughn) on September 25, followed by an event the next day in London and the event wraps up in Ottawa on September 27th.
Industry experts are coming from all over North America to engage and educate dealers about managing the digital world that we live in. Speakers will instruct various dealership staff on how to maximize the efforts in social media, including tools and platforms like Facebook, Twitter, LinkedIn, and Google.
Topics include, The Do’s & Don’ts of Building & Leveraging Online Reviews, Building A Successful Internet Dealership and Inbound Marketing Strategies for 2012.
The TADA says the event offers something for everyone and the event is targeting: Dealer Principals, General Managers, Internet Sales Managers, e-Commerce Directors, BDC Managers, CRM Managers, Pre-owned Managers, F&I Managers, and Fixed Operations Managers & Service Managers.
Speakers include:
- Todd Smith, co-founder and CEO of ActiveEngage Inc. who will present on inbound marketing strategies;
- Tim Wilson, head of Google Canada’s automotive practice, will present on digital marketing;
- Jeff Cowan, expert speaker and presenter will tackle the truth about express service;
- Heather MacKinnon, VP of Sales at DealerRater will tackle online reviews;
- Shawn Raines, Exec. Director of Driving Sales University will talk about how to build a successful Internet business;
- Sean Stephens, CEO of Treefrog Interactive Inc. will talk about how the Internet has changed everything;
- Special guest Rod Black, CTV and TSN sportscaster; and more!
For more information, visit: www.tadaevents.ca
