The social media mix
It’s the big question with no easy answer Social media is one of the biggest issues facing dealers that nobody can really define, quantify, measure, grasp or figure out what to do about. In this swirl of confusion, there are …
Author: Todd Phillips
Get the structure right
The five core Internet structures for dealerships The three main pillars essential to dealership success are marketing, process and structure. I’d like to spend some time focusing on structure, as it is the number one killer of Internet departments throughout …
A rewarding experience
Rewards and loyalty programs are useful tools to keep your customers from slipping away It’s a good day when a dealership is able to attract a new customer and watch the new car owner drive off the lot for the …
Dealers flock to TADA’s Social Media Boot Camp
It was a packed house for the first social media boot camp event put on by the Trillium Automobile Dealers Association (TADA) in Toronto last week. Dealers from across Ontario, and even one from Vancouver, came to roll up their …
TADA wins battle against higher gas taxes and tolls
The Toronto Automobile Dealers Association (TADA) says it has successfully fought off an attempt by the Ontario government to bring new regional gas taxes and road tolls to the province. These extra costs were recommended by Don Drummond, the Chair …
JAMA supports Canada-Japan free trade talks
JAMA Canada says it wholeheartedly supports the launch of formal negotiations between the Government of Canada and the Government of Japan towards a comprehensive economic partnership agreement announced recently in Tokyo. “This announcement, which follows the release of the Joint …
Scotiabank to help Canadians purchase ‘green vehicles’
Scotiabank announced a new loan program for Canadians considering the purchase of new, more eco-friendly automobiles. The Scotiabank EcoLiving Auto Loan program provides competitive loan pricing on a wide array of 2011 and 2012 hybrid, electric and clean diesel vehicles. …
Student designers tackle small cars
Small is in, according to global automotive design trends. However, Americans continue to love their trucks, SUVs, minivans and other larger vehicles that promise flexibility that many small modern vehicles can’t yet deliver. This was the challenge posted to a …
CADA Laureate Paul O’Regan passes away
by Todd Phillips and Melissa Wilson The Canadian automobile industry was saddened last week to learn of the death of Paul O’Regan, of O’Regan Automotive Group in Nova Scotia. O’Regan was a CADA Laureate and a major player in the …
Schneider Electric shows off EV charging stations
Hybrids and all-electric vehicles continue to gather steam in Canada, but the growth remains slow, partly because some Canadians remain concerned about just how to keep an electric car charged without risking it running out of juice on the side …
TADA opposes increase in vehicle licence fees in Ontario
If you have an Ontario driver’s licence that’s coming up for renewal, you might be digging a little deeper into your wallet than you have in the past. The fee to renew an Ontario licence has sat at $75 since …
350Green names Jeannie Lam vice president of marketing
350Green, a developer of electric vehicle charging station networks, announced last week that former Nissan Leaf marketing and dealer relations executive Jeannie Lam is joining their team. “After years on the vehicle side planning and launching the Nissan Leaf, I’m …
