Subaru goes live with new iPad apps

In an innovative new approach to help get cool tools in the hands of potential customers, Subaru released Dynamic Brochure iPad apps for the 2012 Subaru Impreza, Impreza WRX/STI, Outback, Legacy and Forester. Fun and interactive consumer tools, the apps showcase the confidence and capabilities of these models.

The iPad apps feature new, fully photographic exterior and interior 360-degree views that allow viewers to experiment with paint colors and interior trims. The apps also include interactive feature demos, videos and comprehensive specifications.

The all-new Subaru Impreza 4-Door, 5-Door and Impreza Sport, rally-bred Impreza WRX/STI, rugged Outback, intelligent Legacy and the versatile Forester, all come standard with Symmetrical All-Wheel Drive and a balanced SUBARU BOXER engine for exceptional handling and capability to match their accommodating interior versatility and comfort. Users can see, hear and explore the Subaru models and the technology right from the interactive iPad apps.

The 2012 Subaru model iPad apps build on the success of the industry-leading Dynamic Brochure program, which Subaru debuted in 2011, to give audiences more content and more engaging choices for information, comparison and sharing. The program also supports Subaru commitment to environmentally-friendly practices; the digital brochure platform helps to reduce paper usage, energy consumption, inks, and production waste.

“Subaru is excited to roll out the next generation of our leading-edge, environmentally-friendly Subaru model iPad apps for 2012. These model app launches will be followed closely by the all-new Subaru Life Book featuring our full line of vehicles in a single app,” said Sondra Shiffer, brochures manager, Subaru of America, Inc.

These iPad apps can be downloaded for free at:
http://itunes.apple.com/us/artist/subaru-of-america/id390914873

About Todd Phillips

Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at tphillips@universusmedia.com.

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