Cox Automotive is launching a new audience extension program to help OEM’s and regional associations increase the performance of their social media advertising. The service uses real-time website behavioural data from Autotrader and Kelley Blue Book, two well-known U.S. third-party …
Cadillac Canada has announced that it will break ground on its new Canadian dealership in Calgary, Atla. on Friday. The event is meant to celebrate the carmaker’s first standalone dealer facility in Western Canada, according to the carmaker. It’s also …
Kijiji’s annual DealerTalkX conference focused on solutions and opportunities in an increasingly digital retail industry. The event theme “Dealership of the Future,” set the stage for speakers to deliver more than just a review of the issues they’re being faced …
The New Car Dealers Association of BC is gearing up for its annual conference designed to help dealers succeed in a technologically-oriented industry led by a new kind of consumer. The BC Auto Industry Conference, set to take place between …
Women look for reliability and compatibility during their car shopping journey more than men, a new study by Hyundai Canada revealed. The study is part of the automaker’s campaign to promote its new Ioniq eco vehicle. The report reveals parallels …
Eighty per cent of consumers conduct most of their vehicle research online and only visit dealerships to finalize the paperwork, according to a report by digital marketing agency Adtaxi. The report indicates that consumers prefer to spend time shopping for …
Maserati Canada celebrated the grand opening of its first dealership in Saskatchewan on Thursday, the automaker said in a news release. A variety of people, including business leaders, clients and local VIPs, attended the ribbon-cutting ceremony at the new facility …
A member of parliament met with Japanese automaker Toyota last week to discuss the company’s intention to expand its clean technology in Canada. The Minister of Innovation, Navdeep Bains, and Toyota chairman Takeshi Uchiyamada, reviewed the carmaker’s investment in manufacturing …
While auto sales south of the border are experiencing a downturn that goes beyond the recent effects of Hurricane Harvey, here in Canada they’re maintaining the record-breaking pace that has characterized most of 2017. August was the fourth consecutive month …
Cash prices and the number of Top Funded Used Vehicles increased in August, pointing to a healthy used vehicle market, according to Dealertrack Canada. The number of Funded Used Vehicles in the Dealertrack network rose nearly 7 per cent year-over-year …
The Trillium Automobile Dealers Association has prepared a list of priorities to help strengthen Ontario’s auto retail sector and plans to discuss these crucial issues with members of the provincial parliament, which are currently in session at Queen’s Park. The …
Toyota Canada has partnered with eye-tracking provider Tobii Pro and Dx3 Canada to record a car buyer’s journey in a dealership showroom in order to further understand the influence this space has in the car-buying experience. “In this all-or-nothing, high-stakes …
