GM Marketplace adds convenience to daily commute

General Motors has announced the launch of a commerce platform for reservations and on-demand purchases of goods and services, the carmaker said in a news release.

Known as Marketplace, and designed to be used while driving, the U.S. platform is a good example of how automotive manufacturers and other businesses in the industry are finding new ways to connect with consumers and add convenience to their lifestyle — including their daily commutes.

“The average American spends 46 minutes per day on the road driving. Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back,” said Santiago Chamorro, Vice President for Global Connected Customer Experience, GM. “Marketplace is the first of a suite of new personalization features that we will roll out over the next 12 to 18 months to nearly four million U.S. drivers.”

Drivers that have access to GM’s service can order and pay for coffee, order food, find the closest gas station, and make dinner reservations on the go — and all by pressing a few options on their vehicle’s dashboard. The platform also includes a “Shop” section for purchasing Wi-Fi data, receiving discounts for an oil change, and browsing deals for GM accessories.

“For most retailers and consumer brands the daily commute is the only time not accessible in a consumers’ day,” said Chamorro. “Marketplace gives merchants the ability to more safely engage with drivers and passengers in a meaningful way that provides true value for our customers.”

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