Honda creates magical, AR card for paediatric patients

Honda has combined augmented reality (AR) with a digital card to deliver virtual messages from well-wishers around the country in an effort to create a magical and personalized experience for young paediatric patients at the Children’s Hospital of Orange County (CHOC).

The carmaker is one of several automotive manufacturers to experiment with AR in an attempt to bring the consumer experience to a whole new level. In the case of Honda, the company transformed an actual CHOC hospital room into an AR winter wonderland, bringing a sense of magic and life to crowdsourced messages.

“Sending warm wishes to others is one of the best traditions of the holiday season and through a little Honda innovation we’re using augmented reality to send messages that will brighten the lives of young patients at Children’s Hospital of Orange County,” said Susie Rossick, Assistant Vice President, Honda Marketing.

Patients can view the messages and animations through an iPad held in a custom-designed holder. Once enabled, the children will see their name on the front of a card on a table. The card then opens to reveal the contents on paper, which seemingly come to life and fill the room with various animations.

“As the child interacts with the card, the images float forward and flip over to reveal heartwarming content. Utilizing both text and embedded video, the intent is to surround the child with genuine and sincere holiday messages,” according to Honda’s news release.

Honda also created an online film about the experience. In finding the perfect balance between boosting consumer engagement and brand awareness, and helping to cheer up the children at the hospital, the automaker plans to donate $1 each — up to a total of $100,000 — to both CHOC and the Pediatric Brain Tumor Foundation (PBTF) for every Facebook “Like” or “Love” the video receives.

To view the video, click here.

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