More than 80 per cent of Ontario families consider their vehicle to be a household necessity, according to the Trillium Automobile Dealers Association (TADA). TADA has been advocating for policies that help lower the costs associated with vehicle ownership and …
It’s one thing to have someone describe swimming to me, but it’s another thing entirely to jump in. And I figured it was time to make that jump and assess the electric vehicle experience. To do this, the gang at …
As you read through this issue of Canadian auto dealer, or any other for that matter, you’ll discover a consistent theme about the forces of change and disruption that are impacting Canada’s auto dealers. Our editorial team covers a lot …
Building a new luxury automotive brand takes guts, skill, and determination. Despite the daunting task, Genesis is attempting the feat. The all-new global premium brand is gearing up to go head-to-head against luxury competitors such as BMW, Mercedes-Benz, and Audi. …
Digital lead management has evolved as its own discipline. Are dealers adapting to this new digital landscape? Digital leads are a critical component of dealership success, and some dealers are struggling to adapt their response to meet consumer expectations. The …
They will soon be buying and servicing more cars and will make up a big part of your future workforce. Are you ready? For some, the next generation of auto retail consumers appears unproductive, impatient and self-entitled. But what if …
Mistaken perceptions of business owners fueling outrage in business community In the middle of summer, when much of the country was in vacation mode, Federal Finance Minister Bill Morneau dropped a set of corporate and small business tax proposals that …
Multisensory retail touches all your customers’ senses. That’s something a website just can’t do. Every retailer was a kid once. And every kid knows the five senses. Seeing, hearing, smelling, tasting, touching. So how come every retailer doesn’t know the …
Despite the media hype, gasoline engines aren’t all going away just yet If your customers have been paying attention to automotive news in the mass media lately, chances are they’ve concluded that the days of the gasoline and diesel engine …
The changing customer experience and OEM incentives are changing the way dealerships pay their sales teams On many fronts, we all know that our business is not what it used to be. Online sales activities result in declining showroom traffic …
Ignore this tech-savvy group at your peril: they are big customers Over the past several years, there has been much speculation about how millennials will affect and change the auto industry. Today, young people looking to purchase vehicles use a …
Governments point fingers at dealers for lack of EV sales We will all remember Anne Robinson, the British host of the television show “The Weakest Link” from a few years back. I remember liking the show. Robinson had a magnificent, …
