Consumers lack info about advanced vehicle tech

Less than 20 per cent of consumers seek out advanced driver-assist systems (ADAS) and connected car features, according to a 2017 study by LexisNexis Risk Solutions.

The report, which examines how these features have shaped consumer perceptions and behaviours, revealed that many car owners lack information about the benefits of ADAS and connected car technology. The study also found that most car buyers that understood the full advantages of the systems were pleased — and that safety was a motivation for them to use the technology.

“Consumers seek out products and services that make their lives easier, safer and add value, so drivers are ready for and desire connectivity in their vehicles, and they are even willing to share their driving information because they see the value that ADAS and connectivity can deliver,” said Pavan Mathew, Director of OEM at LexisNexis Risk Solutions.

More than 75 per cent of ADAS car owners and 65 per cent of connected car owners viewed the features in a more favourable light after personally experiencing the technology in their car, the survey found.

LexisNexis Risk Solutions says the shift in consumer perception represents new opportunities for automakers and insurers to work together to increase the adoption of usage-based insurance (UBI) and other telematics-driven offerings.

“The study revealed that the more engaged consumers are with ADAS and connectivity, the more favourable their opinions of UBI,” said Mathew. “Working together, insurers can leverage this attitude shift to drive UBI adoption while automakers can use the information to develop more valuable products and services that their customers want.”

For more details, download the full study here.

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