A new approach is needed to sell to millennials. They are better informed, have different needs, and are a target group worth understanding. ARE MILLENNIALS STAYING AWAY from car ownership? Yes and no. A J.D. Power and Associates study says …
New services make tire storage a smarter option for some dealers — and customers love it FOR MANY CONSUMERS, having their dealership store their tires is an added bonus, not a huge cost. For some, it’s as simple as not …
“Young Gun” dealer fulfills dream with new Hyundai dealership in Campbell River, B.C. THE FIRST THING you notice when you pull off the four lane North Island highway leading into Campbell River, B.C., is a large sign on the front …
NextGear Capital boosts Canadian operations, and looks to franchised dealers for growth NEXTGEAR CAPITAL is looking to find more dealers who want easier access to credit to help fund their used car inventory purchases. “We provide flexible inventory finance programs, …
Industry insights for dealers provided at an Industry Day event organized by TRADER Corporation TRADER CORPORATION hosted Industry Day recently at the Canadian International AutoShow, giving stakeholders an opportunity to hear valuable insights into the current sales climate from a …
THE THEME OF THE 42ND EDITION of the Canadian International AutoShow (CIAS) held in Toronto is “Life is in Motion” — and there was plenty of motion during the Media Preview day on Thursday, Feb. 12. As per the usual …
MORE SHOPPERS LOOKING to buy a used car are opting for certified pre-owned (CPO) vehicles, with sales hitting an all-time high, according to analysts at Edmunds.com, a popular online destination for U.S. car shoppers. In the company’s latest Used Vehicle …
Ontario dealers coached on mastering SEO, blogging, figuring out Google and the merits of a BDC at Canadian Digital Dealer events THE TRILLIUM AUTOMOBILE Dealers Association (TADA) continued its efforts to bring its member dealers up to speed on all …
Dealertrack broadens offering with Inventory+ suite of tools for dealerships A NEW SUITE of software tools to help dealers better manage their inventory and used car operations is now available from Dealertrack Canada. The newly-launched Inventory+ helps dealers quickly and …
Auto industry competition and industry issues discussed at private meeting at Canadian International AutoShow CANADA’S AUTO INDUSTRY is shifting into high gear, with 2014 marking a record year in auto sales. Canadians bought a whopping 1.85 million vehicles — up …
WITH CAMERAS FLASHING and champagne glasses clinking, the newest members of the prestigious CADA Laureate family entered the 2015 Canadian International AutoShow in style, walking on the red carpet and greeted by VIPs. This year’s winning CADA Laureates had just …
Canadian auto dealer spoke with Alexi Venneri, Co-Founder & CEO of Digital Air Strike, to get the scoop on how dealers can maximize their social media ROI. In part one of this article, Venneri explains why social media management and …
