Fun with Feng Shui
In order to bring a level of festivity to this issue, we will turn our attention to the Chinese New Year. How does Chinese New Year relate to facilities? As it is typical, this column strives to introduce facility-centric ideas …
News
The wrong approach?
Why trust and not price is the key to not only earning our customers’ business but also retaining it Is Ivan Pavlov alive and well and working in your dealership? Pavlov, if you remember, was a Nobel Prize winning Russian …
The changing retail landscape
The end of the year lends itself to reflection and taking stock of where things sit. So what has been happening to the auto retail sector? As we enter the New Year I normally use the January article to predict …
Sales and temperatures rise
Automakers need to keep a close eye on environmental regulations At the time of writing this piece, it was unclear exactly what kind of a motor vehicle sales record Canada was going to set in 2014, only that it was …
Complexity driven by simplicity
Canada’s current tax system is a direct result of our desire for democracy and deductions The federal government has finally moved into a surplus position after years of recession-induced (and stimulus-increased) deficits. Thus it has been able to fulfill some …
The conundrum of connectivity
Vehicles can do much more, but can drivers? Would you knowingly sell a customer an unsafe vehicle? Even if he or she demanded it? Of course not. And yet, we as an industry are selling cars and trucks every day …
Painting a profitable picture
Paint protection services and sales are going through the roof in Canada. But these products have the potential to become even bigger Thanks to technological innovations, dealers are now able to provide consumers with more options to protect their vehicles. …
Integrated, connected, real
One Big Broadcast is helping dealers reach new levels of trust and engagement online They’re doing it on the web. Buyers are shopping for cars, choosing models and specs, figuring out payments and then, looking for a dealership to buy …
Handling customer complaints on social media
Your dealership’s good reputation can be lost in the blink of an eye when customers get vocal on social media Social spaces are a voice and a contact point for your dealership business, so it’s only natural that your customers …
Four tips to make your team win
A look at key strategies that can build relationships, develop trust and help your staff sell more cars “Automotive Salesperson” as a title has not changed, but the way in which car sales professionals approach their role certainly must. The …
Building for the long term
A look at how dealers can use new technology and practices to improve and retain service business There’s often a view that automotive retailing is seen as a conquest business. Dealers, OEMs and their partners allocate a huge amount of …
Setting the stage: 1910-1920
In the first of a new historical series, Canadian auto dealer looks at some of the significant (and perhaps oft forgotten) milestones that helped form our nation’s auto industry into what it has become today Canada’s first automobile, and possibly …
