Canadians continue to have a love affair with their debt, as seen in the automotive industry. A recent poll conducted by CIBC found the majority (two-thirds) of Canadians are comfortable with their debt level. Nearly 31 per cent of Canadians …
MEET SIMON WHITFIELD, CANADIAN TRIATHLON CHAMPION AND TWO-TIME OLYMPIC MEDALIST Celebrity: Simon Whitfield Profession: Two-time Olympic Medalist + 12-time Canadian Triathlon Champion Vehicle: 2015 Land Rover Discovery Sport SUV Simon Whitfield captured Canadian hearts after winning gold in the men’s …
EMPLOYEE ENGAGEMENT IS CRUCIAL TO MAKE YOUR DEALERSHIP STAND OUT FROM THE CROWD Recently a dealer said to me, “This would be a great business if it weren’t for customers and employees.” I found this a little shocking that a …
IT’S TIME TO CREATE YOUR BUSINESS DEVELOPMENT DEALERSHIP — AND MAKE IT STICK When set up properly, Business Development Centres (BDCs) are a great way to grow your dealership’s sales and service business. The trouble is that many I have …
THE TECHNOLOGY TO CONNECT OUR VEHICLES AND COLLECT TONS OF DATA IS RACING AHEAD UNCHECKED. BUT HAVE WE REALLY CONSIDERED THE IMPLICATIONS? There have been numerous articles written recently about autonomous vehicles, the automated vehicle, and the connected vehicle; as …
SIMPLE AND POWERFUL NEW MOBILE TOOLS HELP DEALERSHIPS SHOWCASE THEIR INVENTORY ONLINE — QUICKLY In my June 2014 column, I wrote about the importance of ensuring that your initial response to an online request was constructed properly and that it …
VANISHED CUSTOMERS ARE YOUR HIDDEN TREASURES. WIN THEM BACK TO SUSTAIN YOUR SUCCESS Customers are the foundation of your business. Exceeding their expectations by respecting and rewarding their patronage is the best way to win back their retention and loyalty …
AND THAT’S NOT NECESSARILY A GOOD THING Is your service department in danger of being replaced with a bit of computer code transmitted wirelessly over the Internet? Probably not, but much of the work it does just might be. It …
CUSTOMERS EXPECT THEIR ONLINE INQUIRIES TO BE HANDLED PROMPTLY, AND DEALERS NEED TO BE READY TO RESPOND It’s not news that consumers use the Internet actively in their vehicle shopping process and increasingly, to schedule service visits. In many cases, …
INVESTING IN GOODWILL WILL PAY OFF AT YOUR DEALERSHIP In an era of ill will towards business and populist leaders pandering to such sentiment, it has never been more important to invest in “long-termism” and to place the customer’s interest …
EXPERTS SAY THAT MANY DEALERS AREN’T SELLING ENOUGH F&I PRODUCTS TO THEIR USED CAR BUYERS. IT COULD BE A BIG MISSED OPPORTUNITY Canadian dealers have been a doing a tremendous job of growing their F&I sales. Data from Dennis DesRosiers …
Cox Automotive has agreed to buy Dealertrack Technologies in a $4-billion deal that will help broaden its reach in the automotive industry. The sale was announced on June 15, 2015. Headquartered in Atlanta, Cox Automotive also includes household names such …
