In a bid to encourage barrier-free international trade, Hyundai Auto Canada announced it would lower its MSRP on many 2015 models by up to $1,300, which came into effect on Jan.15, 2015. This announcement comes on the heels of the …
To show its ongoing support for the students who will one day shape the automotive industry, provincial dealer associations from coast to coast in concert with the Canadian Automobile Dealers Association (CADA), announced a major investment in the Automotive Business …
In a healthy automotive market, new car buyers are more inclined to purchase vehicles out of want rather than need, says AutoTrader.com. The company’s 2015 Automotive Buyer Influence Study found that to be the case for 61 per cent of …
Millennials are more in love with their cars than many of us think, according to a recent study by MTV. The automotive study, released during a press conference at the 2015 National Automobile Dealers Association (NADA) Convention & Expo held …
For the third consecutive year, Prostate Cancer Canada raffled off a one-of-a-kind vehicle with its Rock the Road draw in support of prostate cancer awareness and research projects. This year’s vehicle, was showcased and auctioned off at the Canadian International …
There’s a lot of buzz in the auto industry about the industry’s changing business model and the move from bricks to clicks — where customers can complete some or all of steps to shop, finance and buy their vehicles online. …
As each new year begins, industry conferences and auto shows kick into high gear, and I attend a flurry of events in rapid succession. But the one that I enjoy most each year, and learn the most from, is the …
Canadian firm patents innovative search technology that can search live vehicle inventory from within your online display ads Every so often, you come across something that strikes you as such a darn good idea, that you wish you’d thought of …
Dealers who are thinking about cost-effective marketing solutions should take a page out of autoTRADER.ca’s book. The classified site says its native ad campaign on Yahoo has been so successful that performance across these ads has outpaced the industry benchmark …
Co-Auto Co-Operative Inc., has announced it will provide branded Mobile App solutions to its dealership members that will help foster relationships between dealers and their customers, in addition to driving revenue. “A branded mobile app has become a staple for …
Data from Experian Automotive shows loan amounts are hitting record highs as U.S. consumers rely more heavily on financing to purchase their next vehicles. The company’s latest study revealed new vehicles purchased with financing in the fourth quarter of 2014 …
New legislation has been introduced in the U.S. Senate that would require cars subject to safety recalls to be repaired before they can be registered. The Repairing Every Car to Avoid Lost Lives (RECALL) Act, sponsored by Senators Richard Blumenthal …
