ATTENDANCE UP AT SECOND ONTARIO DEALER DAY EVENT The Trillium Automobile Dealers Association and Co-Auto recently hosted their second Ontario Dealer Day, a day-long trade show and the largest of its kind for Canadian dealers. Attendees met with 75 suppliers …
Whether dealers like it or not, a new Google algorithm has been unleashed and will affect the way consumers find their websites on their smartphones. Google’s latest mobile-friendly algorithm dubbed ‘Mobilegeddon’ ranks a dealer’s website based on its mobile-friendliness. The …
CADA ADDED A DOSE OF POLITICAL FLAVOUR TO THE RECENT BOARD MEETINGS HELD IN OTTAWA The Canadian Automobile Dealers Association wanted to do something different at the recent CADA Spring 2015 executive committee and board of directors meetings held in …
DEALERS ARE BOMBARDED WITH PEOPLE OFFERING COMPLEX ANSWERS TO SIMPLE QUESTIONS I had the privilege of presenting at CADEX 2015, the Nova Scotia Automobile Dealers Association (NSADA) event in Halifax last month on the topic of digital measurement for dealers. …
Speaker after speaker at the recent Kijiji DealerTalk conference reinforced the event’s central message — that transparency is the name of the game for auto retailers. Whether it’s transparency in new or used vehicle pricing, availability of inventory, incentives, financing …
DEALER PRINCIPALS ENJOYED A VIP EXPERIENCE AT THE 47TH RBC HERITAGE TOURNAMENT WHERE THEY MET SOME OF THE WORLD’S TOP GOLFERS — AND THE PLAYERS BEHIND RBC’S AUTOMOTIVE FINANCE Dealer Principal Michael Croxon is a big golf fan. So watching …
Dealers should be harnessing the power of digital advertising to capture potential car buyers, according to new data from Yahoo Canada. In a blog post entitled Talking Autos | Leveraging Digital Advertising to Connect With Canadian Car Buyers, Claude Galipeau, …
In the latest Manheim Used Vehicle Value Index report out of the U.S., analysts found the May reading of 123.8 is close to its historic trend line. “A look at the Manheim Index over its entire 20-plus year history shows …
The Georgian College Auto Show is always a crowd pleaser, and the 2015 show was no exception. Held on June 5-7 in Barrie, Ont., the outdoor student-run auto show — the largest of its kind in North America — kicked …
The proposed Ontario Retirement Pension Plan (ORPP) has many small businesses worried, including new car auto dealers. These concerns were reflected in a recent letter addressed to Ontario Premier Kathleen Wynne from the president of the Ontario Chamber of Commerce, …
The Canadian government may get tougher on how automotive recalls are handled. On June 3, the Honourable Lisa Raitt, Minister of Transport, introduced legislation in the House of Commons to, “better protect Canadian motorists through new powers to order vehicle …
J.D. Power released its 2015 Canadian Dealer Financing Satisfaction Study and found for new-vehicle dealerships in Canada, good service and fast contract funding for all consumer-facing products is more important than obtaining low pricing offered by auto finance providers. Now …
