There’s a new web platform in town —and it’s built for Canadian dealers.
After hearing feedback and requests from its Canadian clients, Dealer Lead Driver, a subsidiary of Potratz digital automotive advertising agency out of the U.S., launched a new platform for Canadian dealers.
“We always built websites based on what dealers wanted and what we wanted,” said Dan Allen, the president and driving force behind Dealer Lead Driver, in an interview with Canadian auto dealer.
The smart behavioural websites built for a Canadian platform can be customized according to individual dealerships, and incorporates a number of features.
This includes a smart search function that acts like Google to help pinpoint specific vehicle searches at the dealership, specific geo-fencing for Canada, and smart dealer apps that can integrate custom features, like displaying specific products on sale, among others.
The responsive platform also integrates with cDemo, CarProof, vAuto, Reynolds & Reynolds and other third party providers.
Unlike many current websites built in the U.S. for Canadian clients, Allen said Dealer Lead Driver partners with Canadian data providers to help build the site and prevent U.S. metrics from popping up. That’s things like miles and U.S. currency that can appear on Canadian dealer websites built by U.S. providers.
“[Canadian dealers] are not getting a U.S. site with a skin on it for Canada. It’s actually built with Canadian data,” added Allen.
Allen sees Dealer Lead Driver as a reflection of the Potratz company’s strategy with its Canadian clients, and shows knowledge of Canadian regulations and the market.
It also helps build credibility that Paul Potratz, founder and COO of Potratz Partners Advertising, is a popular fixture on the Canadian speaker circuit.
So far, Dealer Lead Driver has garnered interest from around 25 Canadian dealers, including Potratz clients who are upgrading to the newest platform.
You can learn more about Dealer Lead Driver here.
