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Bring back the magic

December 11, 2014

Auto dealers have a powerful source of untapped power at their disposal that can fire imaginations, excite desires and trigger emotional reactions. Putting it simply, cars and trucks are cool. People are passionate about them, and many have a particular …

The stars of Mercedes-Benz Canada

December 10, 2014

Mercedez-Benz Canada recently awarded its top 10 performing dealers from its national retail group with the 2015 Star Dealer title. The designation recognizes the accomplishments of the dealerships with respect to new and pre-owned sales, service and parts, in addition …

GM welcomes back David W. Paterson

December 3, 2014

GM Canada announced that David W. Paterson, who led corporate affairs between 2003-2009, has rejoined the company as vice-president, corporate and environmental affairs and will work as part of GM’s global public policy and communications arms. “I am very pleased …

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