IF WE’VE LEARNED ANYTHING FROM THE RETAIL BANKING INDUSTRY, IT’S THAT BRICKS AND MORTAR DEALERSHIPS STILL MATTER TO CUSTOMER EXPERIENCE. HOW WILL YOU ADD CAPACITY? WHILE THE ECONOMY HAS HAD bumps in the road, Canadian auto sales continue to grow. …
LIVE CHAT IS BECOMING MORE POPULAR IN CANADA, BUT WHAT’S THE BEST OPTION FOR YOUR DEALERSHIP? As someone with deep knowledge in the digital lead business in both Canada and the U.S., I can tell you that live chat usage …
RESOLVE AN ANGRY COMMENT ON SOCIAL MEDIA AS SOON AS IT HAPPENS WE’VE ALL HEARD the expression, “it’s all fun and games until someone gets their eye poked out.” I think that also applies to social media and the auto …
ENSURE YOUR CERTIFIED PRE-OWNED VEHICLES GET THE STAR TREATMENT THEY DESERVE It’s been a great year for certified pre-owned (CPO) sales for many dealerships. OEMs are also reporting steady increases in CPO sales. In a conference call, AutoCanada’s President and …
TED LALKA TALKS ABOUT BUILDING UP SUBARU’S BRAND AWARENESS IN CANADA CANADIAN AUTO DEALER traveled to Subaru Canada’s head office in Mississauga, Ont. for a one-on-one interview with the Vice-President of Product Planning and Marketing, Ted Lalka. Here’s part of …
BEST PRACTICES FOR DEALERSHIP WEBSITE DESIGN SEEM TO CHANGE IN THE BLINK OF AN EYE. CANADIAN AUTO DEALER OFFERS UP TIPS ON WHAT SOME OF THE EXPERTS HAVE TO SAY ABOUT DESIGN AND FUNCTIONALITY — AT LEAST TODAY. Auto dealers …
PERFORMANCE GROUPS CAN HELP DEALERS IMPROVE THEIR OPERATIONS. HERE’S HOW TO GET THE MOST OUT OF THEM. Dealers are always looking to learn about the ways they can improve their business. New technologies and forums have made it easier for …
MERCHANT BROKER TACKLES PAYMENT PROCESSING PAIN PAYMENT PROCESSING or merchant services is crucial to a dealership’s daily operations, yet it can cause a huge headache to manage. But Merchant Broker said it can take away some of that stress. “We …
The Canadian Automobile Dealers Association (CADA) is already knee deep in planning for its annual CADA Summit, to be held on Feb.10, 2016 in Toronto, Ont. “Everybody puts their best ideas forward to come up with a program that really …
A DEALERSHIP MIGHT THINK IT’S PROVIDING A POSITIVE EXPERIENCE BUT A CUSTOMER MIGHT SEE IT DIFFERENTLY Providing quality customer care is the desired goal for every dealership. As the competition in the market continues to increase, one of the main …
THE NEW CAR DEALERS ASSOCIATION OF BC CONFERENCE BROUGHT MEMBERS TOGETHER TO DISCUSS THE PRESENT AND FUTURE OF THE AUTO INDUSTRY IT’S BEEN A GOOD YEAR for British Columbia’s auto retail sector. While that is something dealers can celebrate, there …
DEALERS LEARNED THE LATEST DIGITAL MARKETING TIPS AND TRICKS AT CANADIAN DIGITAL DEALER CONFERENCE 8 THE TRILLIUM AUTOMOBILE DEALERS ASSOCIATION (TADA) hosted its eighth Canadian Digital Dealer in Ottawa on Sept.23 and Toronto on Sept.24, 2015. Just as in the …
