Safe-Guard Canada announced that Scott Ashby will be its new General Manager.
Ashby joins the company from Nissan, where he was most recently Aftersales Program and Operations Manager for Nissan Motor Corp. and National Manager of Nissan Canada Extended Services Inc. He has more than 15 years of experience in finance and insurance, automotive product development, operations management, and automotive retail, said Safe-Guard.
“I am pleased to welcome Scott to the Safe-Guard team as General Manager of Canada,” said David Pryor, CMO of Safe-Guard. “His role will be vital to servicing our Canadian clients and their dealers as well as supporting the next stages of growth within our company”
Prior added, “Our existing clients are adding new products and solutions, dealers are seeing success with branded programs supported by training and sale support, and consumers continue to demand care-free auto protection.”
The company provides F&I services to OEMs and dealers across Canada, and operates a state-of-the-art facility in Mississauga for its call centre and operations management and sales training.
