Honda has outlined its approach to sustainability and any corporate social responsibilities in a new report to stakeholders. “We pursue sustainability through addressing the issues of the environment, safety, quality and society, and we create value through innovation and challenge,” …
TV ANCHOR ROBIN GILL TRAVELS ALL OVER THE WORLD BUT FEELS GROUNDED IN HER BMW Robin Gill has reported on major events at home and abroad, including the 2011 Stanley Cup riots in Vancouver, the devastating aftermath of the tsunami …
LOOKING AT WHAT THE CONNECTED CAR MEANS FOR CONSUMERS AND DEALERS, PARTICULARLY IN THE SERVICE DEPARTMENT There has been a lot of talk in the past year about “the connected car.” Most of the discussion revolves around cars that communicate …
THE CUSTOMER EXPERIENCE IS YOUR “MOMENT OF VALIDATION!” Rest assured, every dealer can provide the lowest price, highest trade in and even the lowest payment. What separates the best from the rest, however, is how they deliver the customer experience. …
CONTINUING EDUCATION IS A LIFE-LONG PROCESS — AND YOU NEED IT TO STAY COMPETITIVE In Stephen Covey’s book “7 Habits of Highly Effective People,” habit number seven is “Sharpen the Saw.” “Sharpening the Saw” is the analogy of keeping the …
SAFETY HAS BECOME A PRIORITY FOR AUTO MANUFACTURERS AND CONSUMERS, BUT HOW IS IT MEASURED? When Ford introduced the concept of safety as a selling point in 1956, it was a failed experiment. Customers simply didn’t want to hear or …
THE CORNERSTONE OF ANY CUSTOMER SATISFACTION STRATEGY IS TO EDUCATE YOUR CUSTOMERS FIRST When you’re marketing to customers, you’re trying to sell them your products or services. But when you’re educating customers, you’re helping them understand the benefits of your …
IT’S HARD TO SAY WHAT WILL HAPPEN ON ELECTION DAY By all accounts, we are headed for an exciting and unpredictable federal election. Though the main players claim to ignore the polls that are thrown at them almost daily, the …
MORE AND MORE AUTOMAKERS ARE TURNING TO ALUMINUM TO HELP MEET FUEL EFFICIENCY TARGETS While others will be exploring the impact of aluminum in vehicles in this issue, I thought I would also try and touch on the issue from …
DEALER CONSOLIDATION IS BECOMING MORE POPULAR IN CANADA, AND WE EXPLORE WHY THAT IS Most great athletes want to go out on a high and be remembered for their legacy. However, some are reluctant to give up the game they …
MOVING YOUR F&I PRODUCT INFORMATION ONLINE CAN HELP INFORM YOUR CUSTOMERS – AND LEAD TO MORE SALES No one likes looking at a cluttered website. An abundance of text and headings with multiple drop down menus are bound to give …
IN THE FIFTH PART OF OUR HISTORICAL SERIES, WE EXAMINE THE 1950S, WHICH WERE FAR FROM FABULOUS FOR DEALERS AND MANUFACTURERS Canada had been battle-toughened in the Second World War, and when those soldiers came home to civilian life, …
