Category: General

Missing the mark

June 17, 2015

EXPERTS SAY THAT MANY DEALERS AREN’T SELLING ENOUGH F&I PRODUCTS TO THEIR USED CAR BUYERS. 
IT COULD BE A BIG MISSED OPPORTUNITY Canadian dealers have been a doing a tremendous job of growing their F&I sales. Data from Dennis DesRosiers …

Bright Ideas

GET THE RIGHT LIGHTING FOR YOUR SHOWROOM In this column we try to bring facility-centric ideas to the forefront that are generally off the radar, but that can have a positive return on investment, customer loyalty and employee morale. From …

The War Years

June 16, 2015

IN THE FOURTH PART OF OUR HISTORICAL SERIES ON THE DEVELOPMENT OF CANADA’S AUTOMOTIVE RETAIL INDUSTRY, WE LOOK AT THE WAR YEARS OF THE 1940S The Great Depression of the 1930s had created some of the worst times many people …

Savvy service strategies for fixed ops

June 16, 2015

MORE TOOLS AND SERVICES ARE EMERGING TO HELP SERVICE DEPARTMENTS STEP UP THEIR GAME AND PROVIDE A BETTER CUSTOMER EXPERIENCE Todays’ vehicle shoppers are smarter and better informed than they’ve ever been in the history of the retail vehicle industry, …

Follow my lead

June 16, 2015

WHEN IT COMES TO ONLINE LEAD MANAGEMENT, SPEED AND QUALITY RULE THE DAY When car shoppers submit an online inquiry, they expect to get a satisfactory answer within a short period of time. That means that salespeople at dealerships need …

The road ahead

June 16, 2015

DIGITAL MARKETING WIZARDS, USED VEHICLE FINANCING GURUS AND AUCTION EXPERTS BRIEFED ATTENDEES AT THE 2015 AUTO REMARKETING CANADA CONFERENCE ABOUT WHERE THE USED VEHICLE MARKET IS HEADED It’s a good time for a new car dealer to be selling used …