This past summer, digital marketing solutions provider Search Optics launched its next generation Certified Pre-Owned (CPO) program for Jaguar Land Rover in the U.S. Through two separate websites (used.jaguarusa.com and Cpo.landroverusa.com) consumers can search for the specific vehicle of their …
XPEL ULTIMATE paint protection is proving popular with dealers in Canada. According to Mathieu Moreau, General Manager at Parasol Canada (which distributes XPEL in this country), a combination of superior quality (XPEL ULTIMATE features advance clear coat technology and a …
Back in the summer, SiriusXM Canada launched its Win your Wheels! contest in conjunction with dealerships across the country. In order to participate, customers simply had to sign up for a one year subscription to SiriusXM. The winner was then …
Understanding key digital KPIs is absolutely critical for achieving success in dealership digital marketing Good dealers today understand the need for high-quality digital marketing strategies, especially considering that over 90 per cent of car shoppers begin their research online. Attend …
Technology in today’s luxury vehicles still points to what will be commonplace in the cars and trucks of tomorrow Since the earliest days of the auto industry, we’ve tended to see technology first appear in more upmarket, luxurious vehicles and …
In the final instalment of his three-part series looking at the roles of OEMs, dealers, and customers in the satisfaction process, Mohammad Shahzad discusses the most critical component We all know how customer satisfaction is crucial to the health of …
Richard Cooper looks at Customer Satisfaction Measurement and asks if we’re really tackling the issue head on It always interests me to see how, when you look at satisfaction levels across business sectors (such as banking, travel, airlines, telecommunications, foodservice), …
The view of Canada as a current beacon for fiscal responsibility perhaps doesn’t reveal the whole truth Now that we’re into election season (which, unfortunately, kicks off as much as a year before we actually get to vote), there will …
Engaging visitors already on your website tends to be a far more effective lead generation strategy than simply trying to drive new traffic “I need more leads.” I hear prospective clients say this and if I worked for a dealership, …
The way dealers communicate with their customers requires a rethink when it comes to the dealership sales environment From traditional to social media, websites and newsletters, the idea behind the different communication platforms available today is that they all appeal …
When it comes to trade agreements, David Adams says it appears that Canada is trying to adopt two different approaches at the same time For decades, the concept of “trade” in Canada meant relations with the U.S. (or in more …
With dealer consolidation in Canada at fever pitch and the topic of succession being a focal point, sale and leaseback arrangements are finding their way into the Canadian dealership landscape You might be asking yourself that in a world where …
