CONTINUING EDUCATION IS A LIFE-LONG PROCESS — AND YOU NEED IT TO STAY COMPETITIVE In Stephen Covey’s book “7 Habits of Highly Effective People,” habit number seven is “Sharpen the Saw.” “Sharpening the Saw” is the analogy of keeping the …
SAFETY HAS BECOME A PRIORITY FOR AUTO MANUFACTURERS AND CONSUMERS, BUT HOW IS IT MEASURED? When Ford introduced the concept of safety as a selling point in 1956, it was a failed experiment. Customers simply didn’t want to hear or …
THE CORNERSTONE OF ANY CUSTOMER SATISFACTION STRATEGY IS TO EDUCATE YOUR CUSTOMERS FIRST When you’re marketing to customers, you’re trying to sell them your products or services. But when you’re educating customers, you’re helping them understand the benefits of your …
IT’S HARD TO SAY WHAT WILL HAPPEN ON ELECTION DAY By all accounts, we are headed for an exciting and unpredictable federal election. Though the main players claim to ignore the polls that are thrown at them almost daily, the …
MORE AND MORE AUTOMAKERS ARE TURNING TO ALUMINUM TO HELP MEET FUEL EFFICIENCY TARGETS While others will be exploring the impact of aluminum in vehicles in this issue, I thought I would also try and touch on the issue from …
DEALER CONSOLIDATION IS BECOMING MORE POPULAR IN CANADA, AND WE EXPLORE WHY THAT IS Most great athletes want to go out on a high and be remembered for their legacy. However, some are reluctant to give up the game they …
MOVING YOUR F&I PRODUCT INFORMATION ONLINE CAN HELP INFORM YOUR CUSTOMERS – AND LEAD TO MORE SALES No one likes looking at a cluttered website. An abundance of text and headings with multiple drop down menus are bound to give …
IN THE FIFTH PART OF OUR HISTORICAL SERIES, WE EXAMINE THE 1950S, WHICH WERE FAR FROM FABULOUS FOR DEALERS AND MANUFACTURERS Canada had been battle-toughened in the Second World War, and when those soldiers came home to civilian life, …
Canadian auto dealer traveled to Hyundai Auto Canada’s headquarters in Markham, Ont. for a one-on-one interview with President and CEO, Don Romano. Here’s a snippet of the conversation between Petrina Gentile, regular columnist and automotive journalist, and Don Romano. You …
LIGHT AND STRONG, YOU CAN EXPECT MORE ALUMINUM VEHICLES TO JOIN THE POPULAR FORD F-150. BUT ARE BODY SHOPS READY TO REPAIR THEM? When Ford introduced its 2015 Ford F-150 featuring lightweight aluminum alloy it caused quite a stir in …
CUSTOMERS ARE MORE LIKELY TO TRUST YOUR SERVICE DEPARTMENT WHEN THEY KNOW WHAT’S GOING ON BEHIND THE SCENES. HERE’S A TOOL THAT CAN HELP BUILD THAT RELATIONSHIP Autoloyalty has launched a new tool called Quik Video, that offers a quick …
IT’S CASL’S ONE YEAR ANNIVERSARY, AND CANADIAN BUSINESSES ARE ALREADY BEING HIT WITH HEFTY FINES. IS YOUR DEALERSHIP CASL COMPLIANT? It’s been almost a year since the federal government introduced onerous regulations to reduce unwanted spam. Usually referred to as …
